Case Study
Telco Merger
Store estate merger planning for two large telco operators


Store estate merger planning for two large telco operators
Javelin Group worked with two leading telco operators to create a store network optimisation plan, as a part of a planned merger.
Javelin Group undertook a comprehensive analysis of the brands’ customer profiles, store performance and location overlap to identify consolidation opportunities and associated operating cost savings.
The recommendations included brand strategy by location (solo, multi-site or combined fascia) incorporating CAPEX and lease exit costs required to complete the optimisation.
Find out more about Javelin Group’s Shape of Chain service line.