About Javelin Group

Retail strategy consulting and digital transformation services.

Javelin Group, part of Accenture Strategy, provides strategy consulting and digital transformation services to the world’s leading retailers and consumer brands. Javelin Group helps clients improve their competitiveness by anticipating and responding to the rapid changes in customer shopping habits and retail technologies.


Our difference.

As retail specialists, our strength is our unique ‘vertical’ model. Our focus on retail ensures that we fully understand this sector, and we combine under one roof all of the essential retail disciplines to address the challenges of retailers and consumer brands in adapting to the new consumer era.

These Services cover retail strategy, international retail expansion, organisational design, supply chain and fulfilment, technology planning, retail store formats and locations, analytics, website and cross-channel customer experience, as well as technology development. We also advise on retail acquisitions and disposals.

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The questions we address.

Some of the big strategic questions we address for our clients are as follows:

  • What changes must we make to remain among the retail winners in 3-5 years? What does this mean for our offer, stores, ecommerce, customer experience, supply chain, IT, and organisation? Strategy
  • Our core business model appears increasingly mature, with slowing or declining like-for-like retail sales. What quick wins are available to us, and where are the longer term growth opportunities? Strategy
  • Omni-channel retail and digital transformation present us with many potential opportunities: in the face of these, what strategy will position us best for the next 5 years? Digital Retail Strategy
  • International retail growth is key to our future success: which countries, channels and operating models (e.g. franchise, JVs, own stores…) should be our focus for greatest payback?  International Retail Strategy
  • Our retail and ecommerce technology is becoming outdated: when and how best should we renew our IT infrastructure to ensure affordability, reduced risk and maximum return on investment? Technology Consulting
  • The speed of evolution in our market requires us to be more customer-facing, innovative, nimble and ‘joined-up’: how must we re-organise and change our ways of working to ensure this? Strategy
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Retail consulting professionals.

Javelin Group was founded in 1997 and offers a full breadth of retail strategy consulting and implementation services. Our management team consists of highly experienced retail professionals, and our  head office is in London (UK).

In June 2015, Javelin Group was acquired by Accenture Strategy to expand its capabilities in helping the world’s leading retailers and consumer brands accelerate their digital transformation.

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Leading retailers, brands and B2Bs across the world.

Our clients are retailers (including many of Europe’s top 50 retailers), brands, B2B distributors and private equity investors in retail. We also work extensively with shopping centre developers and investors.

From our head office in London, we serve clients across Europe, the USA, the Middle East, Australia and China, with more than 50% of our work outside of the UK.

Our clients choose us because of our deep understanding of retail and the consumer across all channels, and our honest, practical advice and support. These defining attributes explain why the vast majority of our client relationships have lasted five years or more.

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