Strategy Practice

Digital Strategy for Brands

Javelin Group helps consumer brands to optimise their proposition across all digital and offline channels – an essential requirement in the age of omni-channel retail to drive brand engagement, loyalty and ultimately higher sales.

The use of digital channels for awareness, inspiration, research, purchase, support and re-engagement is increasing at a relentless pace. The opportunity that this presents for brands to develop a stronger relationship with end consumers, and the risk of not doing so, has never been greater or more challenging.

Javelin Group advises leading international and national brands on their strategic transformation with expertise across the entire consumer and retail value chain. Our multi-functional teams across Strategy, Operations and Technology lead projects across all channels including digital, ecommerce, e-retail partners, stores and omni-channel. We are the partner that provides full support for your digital transformation including operating model design.

We help brands with the following:

We work with brands to address key digital transformation questions across the following areas:

Digital strategy

We help brands develop their end-to-end digital transformation strategy across all channels. We help you to prioritise your channels, define the key digital initiatives required to win from a consumer/customer-centric perspective, determine implications for the operating model across technology, people and process, and provide a financial business case and roadmap to guide the transformation strategy.

Digital performance optimisation and customer experience

Over the past 15 years, we have built a range of proprietary audits to assess the effectiveness of a brand’s proposition at all touchpoints (with customers and consumers) versus leading practice. We identify improvement opportunities which are prioritised based on uplift potential versus ease of implementation and drive out a number of quick wins. Our work often also incorporates a full review of technology, process and organisation to provide a comprehensive business case and roadmap for change.

eCommerce market opportunity evaluation

We work with brands to assess the areas of opportunity and risk within digital markets, and spot the trends that are likely to shape the future of digital. We support brands to help inform strategic decisions in the short and long term.

Acquisition scanning and due diligence

We help private equity firms to find and select potential partners and acquisition targets to boost your digital and innovation credentials. We identify noteworthy start-ups and companies, and use our proprietary scorecards to prioritise the ones most likely to enhance your digital credentials.We draw on our wider capabilities across Javelin Group to conduct full due diligence projects on prioritised targets, to help you finalise investment decisions.

D2C strategy

We work with brands to assess the suitability of direct-to-consumer and develop the full end-to-end strategy. We select the brands and categories among the client’s portfolio that best fit the direct-to-consumer model, support the development and implementation of the proposition, and assess the size of the opportunity. We also work with brands to develop new propositions, from ideation through to go to market plans.

Ideate & implement new business models

Working with our broader Accenture capabilities, we provide expertise and support to develop and implement new business models. We drive the innovation process with brands to identify how to win in an increasingly competitive market and provide implementation continuity and support.

Please see below for brand owner clients, or contact Nina Osborn at or Amy Meekings on or on +44 (0)20 7961 3200 to discuss your requirements.

Contact  Amy
Strategy Practice

Contact Practice Director

Amy Meekings

Associate Director, Strategy

Amy Meekings is an Associate Director within Javelin Group’s Strategy practice. She has 10 years of digital transformation experience, and has spent the last 5 years focused in the retail and consumer sector with Javelin Group. Her experience focuses on omni-channel, ecommerce and digital strategy for a range of retailers, brands and consumer facing businesses including Unilever, Shop Direct, LEGO, Blokker, Post Office and RAC. Prior to joining Javelin Group, Amy worked on over 35 projects within the strategy teams at RSe Consulting and Tribal Group focusing on customer-led transformation. She graduated from Keble College, Oxford with a First-class BA (Hons) in Geography.