Strategy Practice

Digital Strategy for Brands

Javelin Group helps consumer brands to optimise their proposition across all digital and offline channels – an essential requirement in the age of omni-channel retail to drive brand engagement, loyalty and ultimately higher sales.

The use of digital channels for awareness, inspiration, research, purchase, support and re-engagement is increasing at a relentless pace. The opportunity that this presents for brands to develop a stronger relationship with end consumers, and the risk of not doing so, has never been greater or more challenging.

Javelin Group advises leading international and national brands on their strategic transformation with expertise across the entire consumer and retail value chain. Our multi-functional teams across Strategy, Operations and Technology lead projects across all channels including digital, ecommerce, e-retail partners, stores and omni-channel. We are the partner that provides full support for your digital transformation including operating model design.

We help brands with the following:

We work with brands to address key digital transformation questions across the following areas:

Digital strategy

We help brands develop their end-to-end digital transformation strategy across all channels. We help you to prioritise your channels, define the key digital initiatives required to win from a consumer/customer-centric perspective, determine implications for the operating model across technology, people and process, and provide a financial business case and roadmap to guide the transformation strategy.

Digital performance optimisation and customer experience

Over the past 15 years, we have built a range of proprietary audits to assess the effectiveness of a brand’s proposition at all touchpoints (with customers and consumers) versus leading practice. We identify improvement opportunities which are prioritised based on uplift potential versus ease of implementation and drive out a number of quick wins. Our work often also incorporates a full review of technology, process and organisation to provide a comprehensive business case and roadmap for change.

eCommerce market opportunity evaluation

We work with brands to assess the areas of opportunity and risk within digital markets, and spot the trends that are likely to shape the future of digital. We support brands to help inform strategic decisions in the short and long term.

Acquisition scanning and due diligence

We help private equity firms to find and select potential partners and acquisition targets to boost your digital and innovation credentials. We identify noteworthy start-ups and companies, and use our proprietary scorecards to prioritise the ones most likely to enhance your digital credentials.We draw on our wider capabilities across Javelin Group to conduct full due diligence projects on prioritised targets, to help you finalise investment decisions.

D2C strategy

We work with brands to assess the suitability of direct-to-consumer and develop the full end-to-end strategy. We select the brands and categories among the client’s portfolio that best fit the direct-to-consumer model, support the development and implementation of the proposition, and assess the size of the opportunity. We also work with brands to develop new propositions, from ideation through to go to market plans.

Ideate & implement new business models

Working with our broader Accenture capabilities, we provide expertise and support to develop and implement new business models. We drive the innovation process with brands to identify how to win in an increasingly competitive market and provide implementation continuity and support.

Please see below for brand owner clients, or contact Nina Osborn at or on +44 (0)20 7961 3200 to discuss your requirements.

Contact  Matt
Strategy Practice

Contact Practice Director

Matt Jeffers

Director, Strategy

Matt Jeffers runs the Digital & Growth Retail Strategy service line. He has led projects covering omni-channel strategy and ecommerce performance improvement for multiple retailers across grocery, DIY/building materials, apparel and luxury goods sectors. Prior to Javelin Group, Matt led’s international development, launched it in China and oversaw the internal strategic growth plan for the Group. He also planned’s strategic development in Central and Eastern Europe and across Asia-Pacific.