Case Study

Alcoholic Beverage Brand

Direct-to-consumer feasibility study in selected markets.

Alcoholic Beverage Brand

Direct-to-consumer (D2C) feasibility study in selected markets for a global alcoholic beverage brand.


In 2017, Javelin Group was engaged by a global alcoholic beverage brand to assess the feasibility of direct-to-consumer models in specific markets.


Javelin Group worked jointly with the client project team to clarify the proposition and establish a detailed business model.

After an initial market screening, a detailed feasibility study was conducted within one market, outlining key commercial and operational parameters for success.

Outputs included a revenue estimate on a five-year horizon, as well as indicative operating costs, all of which were summarised in a five-year P&L. The study also included key sensitivities and recommendations to establish a profitable proposition in the market.

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Contact Practice Director

Amy Meekings

Associate Director, Strategy

Amy Meekings is an Associate Director within Javelin Group’s Strategy practice. She has 10 years of digital transformation experience, and has spent the last 5 years focused in the retail and consumer sector with Javelin Group. Her experience focuses on omni-channel, ecommerce and digital strategy for a range of retailers, brands and consumer facing businesses including Unilever, Shop Direct, LEGO, Blokker, Post Office and RAC. Prior to joining Javelin Group, Amy worked on over 35 projects within the strategy teams at RSe Consulting and Tribal Group focusing on customer-led transformation. She graduated from Keble College, Oxford with a First-class BA (Hons) in Geography.