Alcoholic Beverage Brand
Direct-to-consumer feasibility study in selected markets.
Direct-to-consumer feasibility study in selected markets.
In 2017, Javelin Group was engaged by a global alcoholic beverage brand to assess the feasibility of direct-to-consumer models in specific markets.
Javelin Group worked jointly with the client project team to clarify the proposition and establish a detailed business model.
After an initial market screening, a detailed feasibility study was conducted within one market, outlining key commercial and operational parameters for success.
Outputs included a revenue estimate on a five-year horizon, as well as indicative operating costs, all of which were summarised in a five-year P&L. The study also included key sensitivities and recommendations to establish a profitable proposition in the market.
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