Systems Integration Practice

Mobile Commerce (mCommerce)

Javelin Group helps retailers choose the most suitable mobile commerce development approach for their retail or ecommerce business, and then implements the solution within a short time-frame.

We are a leading implementer of mobile commerce platforms, and we have undertaken many mobile commerce developments across a variety of retail segments and European countries.

Our first mobile commerce website was developed in 2011 for Early Learning Centre. This site was built in less than three months, and has traded strongly from launch. Since then we have successfully developed UK and European mobile sites for retailers including Lakeland, Majestic Wine, Wiggle, Mothercare, JK Rowling’s Pottermore Shop and WE Fashion.

Using best practice in mobile user experience to design successful mobile commerce solutions.

We use our unique insight and retail expertise to design engaging mobile commerce solutions. We couple industry best practice in mobile user experience design with effective methods for integrating mobile commerce into your omni-channel business.

In particular we recognise there is no ‘one size fits all’ solution to mobile development, so we help retailers to choose the approach which best suits the business requirements and the needs of customers.

We use three main methods for creating mobile optimised sites:

  • Dedicated mobile site: This approach delivers a mobile site with the flexibility to either replicate the main website’s content and functionality, or develop unique content and functionality, thereby giving mobile customers an excellent user experience. The mobile site may be built on the same or a different platform from the main website. An example of this approach is the ELC mobile site.
  • Server side solutions: This approach uses the functionality of the main website, but enables a different look and feel for the mobile site. This means mobile specific content and experience is provided without the need to re-develop new functionality. This approach has been used on the majority of our mobile commerce developments, such as Lakeland, Wiggle, Mothercare and JK Rowling’s Pottermore Shop.
  • Responsive design: This approach uses a single website to provide a consistent view across all devices: desktops, tablets and mobiles. The same content and function are delivered to each device, but the layout adapts depending on the size and nature of the individual device. A recent example of this approach is the website developed for leading European retailer WE Fashion.

We help retailers choose the best approach to their mobile commerce solution, and then implement the chosen solution.

Please see below for mobile commerce development clients, or contact Anthony Farrow at to discuss your requirements.

Contact  Anthony
Technology & Systems Integration

Contact Practice Director

Anthony Farrow

Director, Technology & Systems Integration

Anthony Farrow runs our Systems Integration practice. He joined Javelin Group in 2001 and has many years of experience advising the world’s leading retailers, brands and B2Bs on retail and digital technology strategies. Anthony specialises in both consulting and delivery of complex global technology solutions including ecommerce, order management and product information management systems.