Case Study

de Bijenkorf

Development of new multi-device ecommerce website.

Development of de Bijenkorf’s new multi-device ecommerce website.

de Bijenkorf is a leading luxury department store retail chain in the Netherlands, with stores in 12 Dutch cities.


With high numbers of transactions occurring at peak sales times, de Bijenkorf required a high performance ecommerce solution that could easily integrate into their existing systems and support increasing customer demand.


de Bijenkorf engaged Javelin Group to develop a new multi-device ecommerce website that would enhance the customer experience and support high levels of customer traffic to the site, especially on the three crazy day sales (Drie Dwaze Dagen).


Javelin Group implemented Intershop 7 into de Bijenkorf’s existing environment, integrating all of de Bijenkorf’s front and backend systems including search, navigation, PIM, content management and ERP systems. Javelin Group also developed a bespoke Order Management System that funnells all ecommerce channel orders into fulfilment operations to ensure maximum consistency. To enhance the customer experience, Javelin Group ensured all channels are integrated with a single checkout design offering a shared basket across all devices, allowing customers to shop seamlessly across desktop, tablet and mobile.


The new website developed by Javelin Group can now support over a million page impressions per hour with very high conversion rates for the extremely high peaks of customer demand experienced during sales. With the website’s new functionality and features, de Bijenkorf has developed an omni-channel environment for its customers and, as a result, has seen a 50% increase in site performance and an immediate uplift in sales.

We are now thrilled to offer our customers a seamless multi-channel experience across all devices, on a robust platform. We have seen a 50% improvement in site performance and an immediate uplift in sales following the launch of our new website. It has been an absolute pleasure to work with Javelin Group and we have already engaged the team for ongoing and future work.
Pieter Heij, Director of Multi-channel, de Bijenkorf.

Find out more about Javelin Group’s eCommerce Development service line.