Location Planning Practice

Airport & Travel Hub Futures

Javelin Group provides strategic advice and modelling through advanced analytics to optimise the commercial return for the owners of airports and travel termini across the world.


Javelin Group is a member of the British Aviation Group, the leading representative body for UK companies involved in the airport and aviation development sector.


Our team of experienced travel retail consultants draw on their extensive knowledge in strategic retail transformation and shopping centre developments, to provide retail analytics and advise on developments at airports and other travel termini across the world.

A number of the world’s leading airport and train station operators have used our team as key advisors in passenger research and business insights, retail category demand planning and mobile engagement strategies to develop an omni-channel proposition to optimise returns from their assets.

Our use of robust analytical tools and understanding of the strategic transformation of retail delivers a comprehensive assessment of the commercial trading potential and optimum omni-channel mix for retail developments at airports and travel termini, both planned and existing. We typically work with clients in the following areas:

  • eCommerce strategy
  • Strategic vision
  • Customer research and passenger segmentation
  • Acquisition appraisal
  • Optimum space supportable
  • Category and tenant planning
  • Digital engagement
  • Advanced analytics and BI tools
  • Category management
  • Proactive asset management

Our airport and travel termini clients include Aena, Aer Rianta, Avinor, BAA Heathrow, British Airways, Copenhagen Airport, Dublin Airport Authority, Düsseldorf International, Network Rail, St Pancras International and Transport for London and many others.

Please see below for airport and travel retail clients, or contact Carl Bradbrook at carl.bradbrook@javelingroup.com or on +44 7920 072436 to discuss your requirements.

Contact  Carl
Retail Analytics & Data Insights Practice

Contact Practice Director

Carl Bradbrook

Principal Director, Analytics & Data Insights

Carl Bradbrook leads the Retail Analytics & Data Insights practice and manages key partner relationships.  Carl has experience across a wide range of industry sectors, helping organisations with their site location strategy, analytics and data visualisation.