Case Study

European Hub Airport

Retail ecommerce proposition development and roadmap.

European Hub Airport

Retail ecommerce proposition development and roadmap for European hub airport.


A mid-sized European airport engaged Javelin Group to assist in the development of a retail ecommerce proposition, involving key commercial stakeholders from within and outside the airport ecosystem, including airlines, retailers and ancillary service operators. The aim of the ecommerce proposition was to provide a more seamless passenger experience, as well as enhance commercial revenues for all parties.


The project scope included the formation of a holistic retail ecommerce strategy, followed by the development of a preferred strategic option across different stakeholders with regards to the customer proposition, operational and technical requirements, as well as financial opportunity.


Javelin Group delivered a detailed roadmap, highlighting key milestones to assist implementation over a three-year time horizon.

Find out more about Javelin Group’s Airport & Travel Hub Futures service line.

Contact  Robin

Contact Practice Director

Robin Bevan

Director, Location Planning

Robin Bevan runs our Location Planning practice. He has over 25 years’ experience in retail property, including location strategies for retailers, geographic channel strategies for brands, shopping centre strategies for developers and owners, due diligence for private equity investors and commercial space planning for travel hub operators, and has wide international experience, having worked in 20 countries. Robin is a PPE graduate from the University of Oxford and is based in London.