DESTINYSCORE: The health of the UK’s high streets.
We help organisations across the world to optimise their ‘shape of chain’ – the strategic development and transition of high performing geographic networks.
Underpinned by our extensive retail experience, together with access to a wide range of proprietary and market-leading data sources, our Shape of Chain team delivers a detailed understanding of network optimisation and spatial problem-solving for clients across the globe.
We apply a deep understanding of the drivers of variable site performance to assess roll-out potential and network optimisation for businesses of all sizes trading across a wealth of sectors, location types and geographies.
Our Shape of Chain experience derives from projects with >250 clients from around the world.
Shape of Chain delivers a range of benefits including:
e.g. regression, gravity, boost, random forest and neural net modelling informed by data science and machine learning platform Data Robot.
Find out more here
Employing advanced gravity modelling and proprietary datasets such as RETAILNATION.
Find out more here
We build models for department stores and multi-category retailers to optimise store layout and product category / range mix.
See our Primark case study for a real-life example of how we deploy cannibalisation analytics to inform recommendations and decision-making for our clients.
See our blog about the impact of improved retail store location planning to learn how improved network performance analytics can drive better investment decisions and overall business performance
We use a range of UK and international segmentation tools to leverage a wealth of demographic, geographical, lifestyle and behavioural information. This is used to understand, target and connect with consumers. Our telco merger case study is just one example of customer analytics playing a vital role in determining an optimal ‘shape of chain’ strategy
Read our blog about the ‘halo effect’ for in-depth insight into the true value of the store in an increasingly omni-channel retail environment
Advanced analytics tools leveraging the principles of traditional GIS and latest data science techniques
Please click on a service line for more details.
Click here explore example interactive dashboards, including strategic network planning, new site analysis, and space optimisation examples.
Please see below for Shape of Chain clients, or contact Paul Matthews at email@example.com or on +44 7920 072436 to discuss your requirements.
Javelin Group worked collaboratively with us to validate the strategic recommendations and design the interactive dashboards. We are now actively using these tools to plan the next phase of our property strategy.
Matt Houston, Strategy & Transformation Director, Primark
We were delighted to work with Javelin Group to bring some retail-led perspectives into our growing business. The team articulated detailed approaches to location planning and delivered a clear set of recommendations to the French management team that we are now acting on.
FJ Rutjes, Chief Marketing & Innovation Officer, Unilabs
Throughout the engagement Javelin Group hit just the right balance between following their tried-and-tested approach and working with us to explore our bespoke and evolving needs. Their predictive model will continue to impact our planning for several years.
Chris Wilkinson, Head of Digital Strategy, Metro Bank
We enjoyed working with Javelin Group very much – the team were friendly, flexible and collaborative throughout the engagement. We have used the detailed location recommendations and sales forecasts delivered by the project as a key part of our site evaluation process, finding the work both useful and accurate!
Michael Gardner, Property Director, Nando’s
We could not have found a better partner than Javelin Group. Their thoroughness, understanding and global retail experience is having a significant impact on our business.
David Bortolussi , CEO, Pacific Brands
The health of the UK's high streets.
UK shopping venue annual rankings.
For the new age of retail.
Assessing commercial trading potential for retail-led developments.
Advising on airport retail developments and travel termini.
Paul Matthews is an Associate Director in Javelin Group’s Location Planning practice. Paul leads our store performance and “shape of chain” location planning projects with retailers and brands. He also works with our Analytics & Data Insights team to provide support and training to clients using our leading-edge analytics tools, Alteryx and Tableau.