Omni-Channel Retail Practice

Omni-Channel Retail

With a vertical retail model combining strategic retail and omni-channel thinking with a wide spectrum of specialist skills, Javelin Group helps retailers to transform their businesses.

The time is now in sight when formerly ‘store-only’ retailers like John Lewis, Dixons Carphone and others will capture over 50% of their sales online. With this in mind, we are encouraging our clients to ‘think 50/50’ and imagine how – if unconstrained by legacy – they would design their businesses for a 50/50 world.  The resulting designs are radically different from the retail businesses we see today, demonstrating the extent of the transformation that is required.

Javelin Group is best known for its work in this domain. Our strength derives from our vertical model combining (a) a strong focus on strategic ecommerce/omni-channel transformation with (b) a wide spectrum of specialist skills under one roof, including ecommerce strategy, omni-channel user experience, stores, digital marketing, fulfilment, technology, organisation and retail financial modelling/forecasting.

This equips us to address questions key questions, such as:

Please see below for omni-channel retail clients, or contact Richard Wolff at or on +44 (0)20 7961 3200 to discuss your requirements.

Contact  Richard
Strategy Practice

Contact Practice Director

Richard Wolff


Richard Wolff is the CEO of Javelin Group and runs our Strategy practice. ​He has more than 25 years of experience in the Retail industry, and specializes in helping leading retailers and consumer brands with their enterprise digital and omni-channel retail strategies including organization, customer experience, international expansion and business transformation. Richard has an MBA from Manchester Business School and is based in London.