What is the right approach to multi-channel retail in international franchise markets?
The time is now in sight when formerly ‘store-only’ retailers like John Lewis, Dixons Carphone and others will capture over 50% of their sales online. With this in mind, we are encouraging our clients to ‘think 50/50’ and imagine how – if unconstrained by legacy – they would design their businesses for a 50/50 world. The resulting designs are radically different from the retail businesses we see today, demonstrating the extent of the transformation that is required.
Javelin Group is best known for its work in this domain. Our strength derives from our vertical model combining (a) a strong focus on strategic ecommerce/omni-channel transformation with (b) a wide spectrum of specialist skills under one roof, including ecommerce strategy, omni-channel user experience, stores, digital marketing, fulfilment, technology, organisation and retail financial modelling/forecasting.
This equips us to address questions key questions, such as:
Please see below for omni-channel retail clients, or contact Richard Wolff at email@example.com or on +44 (0)20 7961 3200 to discuss your requirements.
Following a rigorous partner selection process, Arco engaged with Javelin Group in 2016 to work with the business to define its omni-channel strategy. Javelin Group’s approach is best described as detailed, thorough and professional. The quality and experience of the individuals within their team was outstanding. Within a relatively short period of time, the team was able to collate, review and analyse a huge amount of information and data and identify the key takeaways. From this, Javelin Group helped us to define a clear omni-channel vision for the business and a strategic roadmap to help us deliver that vision. Ultimately the project team and the broader business were very happy with Javelin Group and would recommend them as a strategic partner.
Neil Jowsey, Joint MD, Arco.
Javelin Group leveraged its global omni-channel expertise to assist Comfy in designing an omni-channel strategy that would drive value in a highly challenging macroeconomic and commercial environment. The Javelin Group team worked closely and effectively with Comfy in order to understand the nature and dynamics of the Ukrainian market. It adapted and tailored its plans to reflect the unique nature of the market and delivered a detailed set of actionable, pragmatic recommendations. We have now implemented many of their recommendations and would not hesitate to endorse them to other retailers.
Gennadii Verbylenko, Chief Executive Officer, Comfy.
We are now thrilled to offer our customers a seamless multi-channel experience across all devices, on a robust platform. We have seen a 50% improvement in site performance and an immediate uplift in sales following the launch of our new website. It has been an absolute pleasure to work with Javelin Group and we have already engaged the team for ongoing and future work.
Pieter Heij, Multi-Channel & IT Director, de Bijenkorf.
Javelin Group carried out a detailed strategic review and performance improvement analysis of our online and multi-channel business and identified many high value opportunities in our online marketing, merchandising, user experience and cross-channel activities, which we then implemented. This excellent work can justifiably claim a fair share of the credit for the 88% growth that Debenhams.com then experienced over the next 12 months.
Michael Sharp, former CEO, Debenhams.
We hired Javelin Group to assist in developing a 2 year multi-channel roadmap which prioritised our multi-channel initiatives and created cost/benefit cases for each one. Javelin Group’s forecasts have been highly accurate and we have successfully implemented a number of key initiatives from this work. We recently retained Javelin Group to repeat the exercise for a specific part of our multi-channel programme and again, they have identified significant sales opportunities for the business. Their detailed knowledge of key benchmarks and best practice across both business and IT has been invaluable on both pieces of work.
Robyn Doyle, former Head of eCommerce Strategy & Planning, Dixons Carphone.
We engaged Javelin Group to help build an omni-channel strategy for our B2B and B2C Building Material businesses in the Nordics. Javelin Group worked closely with us, understood our B2B challenges, and linked the latest ecommerce thinking to our industry. Javelin Group challenged existing strategies, and through a 360 degree approach and a very comprehensive list of projects and initiatives, we now have a real plan for how to become the omni-channel leader in our industry. We’re very happy we choose Javelin Group to help us – they proved to be true omni-channel experts.
Ole Mikael Jensen, President & CEO, Stark Group.
The team and their work have been exceptional and have won the support of our entire management team. We have already commissioned more work from Javelin Group and have every intention of building a long-term working relationship with the team.
Phil Walker, former Chief Marketing Officer, Gala Coral Group.
We are extremely proud of our new mobile commerce website and the exceptional user experience it offers our customers. Javelin Group has again successfully delivered a challenging project, and it was a pleasure to work with the team.
Tony Preedy, former Marketing Director, Lakeland.
Just a quick note to thank everyone at Javelin Group for what’s been achieved with our new website. We’ve been consistently impressed with how efficiently and professionally the project has been run, and how smooth the launch process was. Most importantly of course we’re delighted with the website itself, and the feedback from customers and our staff has been very positive. I know your team has been working extremely hard to make this happen. It’s a pleasure to work with a partner who are so invested in the success of the project, and everyone concerned deserves great credit for a job well done. I look forward to future projects with Javelin Group.
Richard Weaver, eCommerce Director, Majestic Wine.
Javelin Group has worked with us on both the definition and execution of our omni-channel strategy. Javelin Group’s unique ability to define a strategic vision, while at the same time providing detailed operational recommendations, has helped ensure that the strategy permeates all levels of our organisation. The fact that Javelin Group is working for omni-channel leaders has been key in terms of business and organisation recommendations. We are pleased with our choice to have Javelin Group accompany us on our journey of omni-channel transformation.
Bertrand Jungo, former CEO, Manor.
We could not have found a better partner than the Javelin Group team. They were valuable in helping to develop our omni-channel retail transformation. Their collaborative approach embraced our key stakeholders from the start, and they quickly became an extension of our team. Javelin Group’s thoroughness in approach, their understanding of apparel and their global retail experience has provided rich content and insight that is having a significant impact on our business. The final deliverables, inclusive of detailed roadmaps and project charters, provided a practical pace and sequence that was in line with our business maturity and resources. I would not hesitate in working with Javelin Group again on future projects.
David Bortolussi, President & Managing Director and Kate Hann, Consumer Goods Director, Hanes Brands
For the new age of retail.
Transforming the structure of your organisation for true omni-channel retail.
Planning and implementing winning strategies for the new age of retail.
Responding to and exploiting the retail channel shift.
Improving financial performance through actionable insights.
Developing 3-5 year technology roadmaps to support strategy.
Assessing store performance and roll-out potential.
Selecting the right ecommerce platform and technologies.
Richard Wolff, Javelin Group’s co-founder and COO, runs our Strategy practice. He has spent many years running and advising retail businesses. Recent clients include Clarks, Mothercare, John Lewis, B&Q and Marks & Spencer. Richard has an MBA from Manchester Business School.