Case Study


Design and implementation of new mobile commerce website.

Design and implementation of Lakeland’s new mobile commerce website.

Given its reputation for outstanding customer service, Lakeland wanted to deliver an exceptional shopping experience for its customers across all channels, including mobile. Javelin Group, who designed and developed Lakeland’s ground-breaking ecommerce website, was engaged to design and deliver a mobile-optimised site, offering customers excellent user experience.


  • The new mobile-optimised website is fully integrated into the base ecommerce platform, and therefore offers customers all of the functionality found on Lakeland’s desktop website. This includes the same search and browse, segmentations, promotions, and product information and reviews.
  • Customers to the mobile website benefit from a shared basket with the desktop website and a mobile-optimised checkout.
  • By using the same technology to drive both the desktop and mobile site, the Lakeland team benefits from rapid and synchronised rollout of new function, products and marketing content across the two channels.
  • The result is a functionally-rich mobile optimised website which is fully integrated and synchronised with the base desktop platform, offering a consistently good user experience for customers and a common set of tools for business users across the two channels.


We are extremely proud of our new mobile commerce website and the exceptional user experience it offers our customers. Javelin Group has again successfully delivered a challenging project, and it was a pleasure to work with the team.
Tony Preedy, Marketing Director, Lakeland.

Find out more about Javelin Group’s Mobile Commerce service line.