Press Release

SMARTASSISTANT, the world’s first product advisory platform, launches in London, and announces its partnership with Javelin Group as its UK-based Certified Solution Partner.

smartassistant_logoLondon, 4 October 2012. SMARTASSISTANT the world’s first product advisory platform launches in London at the Internet Retailing Conference 2012, and announces its partnership with Javelin Group, Europe’s leading specialist firm of retail and omni-channel consultants and systems integrators.

The SMARTASSISTANT platform is the first enterprise-class, cloud-based technology that enables multi-channel retailers to implement guided selling solutions, and provides customers with a product advisory experience online, via mobile and at point of sale. The SMARTASSISTANT platform reinvents the role of a sales advisor and helps to lead the customer through product libraries by simply asking questions. For example “How far will you sit away from your new TV?” or “What equipment do you want to connect to your TV?” Based on the answers given, the SMARTASSISTANT determines the needs of the customer then recommends the most suitable products available. Leading ecommerce companies, including four of the top five central European online retailers and other major companies such as the Otto group, Office Depot and Panasonic, have implemented SMARTASSISTANT and are already benefiting from a significant increase in conversions of 0.5 to 6 percentage points and up to 20 % increase in revenue for categories in which SMARTASSISTANT is deployed.

Following its success in Europe, SMARTASSISTANT is delighted to announce its UK launch and has selected Javelin Group, Europe’s leading specialist firm of multi-channel retail and ecommerce consultants and systems integrators, as its first UK-based Certified Solution Partner. Javelin Group advises its clients on ecommerce strategies, operations and technologies, as well as delivering world-class ecommerce implementations. Javelin Group’s clients include 17 of the UK’s top 20 retailers, plus many other leading retailers, brand owners and B2Bs in the UK and Europe.

Fraser Davidson, director of technology services at Javelin Group said, “We are delighted to be in partnership with SMARTASSISTANT as the UK-based Certified Solution Partner. The implementation of product advisors based on the SMARTASSISTANT technology gives us the opportunity to significantly increase conversion rates for our clients. For multi-channel retailers, the SMARTASSISTANT technology offers a unique way to provide customers with excellent product advice online, via mobile and also at the point of sale.”

Markus Linder, CEO of Smart Information Systems said, “We are pleased to have Javelin Group on board as our first UK-based SMARTASSISTANT Certified Solution Partner. The combination of our market leading and innovative technology, and Javelin Group’s expertise and experience in implementing outstanding ecommerce and multi-channel retail applications, guarantees that both pure plays and multi-channel retailers in the UK and Europe, will be able to provide customers with excellent interactive product advice, thereby maximizing conversion rates”.

The SMARTASSISTANT technology will officially be launched in the UK during the Internet Retailing 2012 conference on 9th October in London at the SMARTASSISTANT booth, where experts from both SMARTASSISTANT and Javelin Group will be available.

Find out more about eCommerce Development with Javelin Group.

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