Management Team

Anthony Farrow

Director, Technology & Systems Integration

Anthony Farrow runs our Systems Integration practice. He joined Javelin Group in 2001 and has many years of experience advising the world’s leading retailers, brands and B2Bs on retail and digital technology strategies. Anthony specialises in both consulting and delivery of complex global technology solutions including ecommerce, order management and product information management systems.

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Matt Jeffers

Director, Strategy

Matt Jeffers runs the Digital & Growth Retail Strategy service line. He has led projects covering omni-channel strategy and ecommerce performance improvement for multiple retailers across grocery, DIY/building materials, apparel and luxury goods sectors. Prior to Javelin Group, Matt led’s international development, launched it in China and oversaw the internal strategic growth plan for the Group. He also planned’s strategic development in Central and Eastern Europe and across Asia-Pacific.

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Alice Cowley

Director, Strategy

Alice Cowley is a Managing Director within Javelin Group’s Strategy practice, leading on Digital & Growth. She has over fourteen years of experience in the retail and consumer sector focused on defining new propositions, channel and market growth strategies for retailers, consumer goods brands and investors. Alice joined Javelin Group after graduating from Oxford University with a Masters in Physics.

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Mark Johnson

Associate Director, Operations

Mark Johnson runs the Operations practice. Mark has over 20 years’ experience of supply chain, fulfilment and customer service, advising the world’s leading retailers & brands. Prior to joining Javelin Group, Mark worked for Spark Response, a third party direct to consumer outsourced fulfilment company and for Screwfix Direct.

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Carl Bradbrook

Principal Director, Analytics & Data Insights

Carl Bradbrook leads the Retail Analytics & Data Insights practice and manages key partner relationships.  Carl has experience across a wide range of industry sectors, helping organisations with their site location strategy, analytics and data visualisation.

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