Strategy Practice

Cost Optimisation

Javelin Group draws on a unique combination of retail sector expertise to analyse and benchmark a retailer’s full range of operational costs, identifying actionable opportunities for cost optimisation.

We take a forensic approach to audit and review all areas of operating spend for retailers covering the product offer, user experience, marketing, contact centre, warehousing and logistics, IT, organisation and head office, normalising spend versus our database of 60+ retailers and identifying opportunities to better optimise the cost base.

Drawing on retail experts from all our teams, we analyse a retailer’s cost base and identify variation versus our pool of benchmarks.


  • Collect the full range of cost data through detailed data requests and on-site interviews
  • Clarify, cleanse and normalise the cost data, recognising that no two retailers are the same
  • Compare the detailed cost information with our wide range of benchmarks, ensuring that we ‘get into the detail of the numbers’ to enable accurate comparison to benchmarks
  • Analyse if current performance is aligned with best, worst or average benchmarks (NB All benchmarks are anonymised)
  • Identify full range of improvement opportunities
  • Evaluate improvement opportunities, working closely with the business to assess the size of the opportunity, ease of implementation, risks and barriers
  • Develop a detailed implementation plan for each opportunity
  • Provide on-going support and project management throughout the implementation process, if required

Please see below for cost optimisation further reading, or contact Richard Wolff at or on +44 (0)20 7961 3200 to discuss your requirements.


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