Case Study
Pacfic Brands
Store strategy and roadmap for Pacific Brands’ iconic underwear brand Bonds
Store strategy and roadmap for Pacific Brands’ iconic underwear brand Bonds
Javelin Group was engaged by Australian retailer Pacific Brands to define a three-year store strategy and roadmap for its iconic underwear brand Bonds.
Project
Javelin Group conducted detailed analysis of Bonds’ current store performance – financial and operational performance and customer experience – using proprietary audits and primary consumer research to identify a long-list of improvement areas comprising of a combination of quick wins and longer-term strategic opportunities. In addition, Javelin Group conducted detailed store roll-out analysis to understand growth potential, providing Bonds with a list of attractive future locations.
Outputs
The final deliverable consisted of a three-year roadmap with detailed financial model that quantified the performance improvement opportunities.
Benefits
The Bonds management team was able to begin implementing the recommendations immediately, even before project completion. This initial stage of implementation drove LFL sales from flat to 10%+.
We could not have found a better partner than Javelin Group. Their thoroughness, understanding and global retail experience is having a significant impact on our business.
David Bortolussi , CEO, Pacific BrandsFind out more about Javelin Group’s Shape of Chain service line.