Case Study
Primark
Shape of chain strategy and interactive property analytics for major UK fashion retailer
Shape of chain strategy and interactive property analytics for major UK fashion retailer
Javelin Group delivered a combination of strategic store network recommendations and a set of supporting interactive dashboards to support Primark’s property team with network decision making.
Project
Strategic recommendations were built based on a set of predictive models that were informed by machine learning software, comprehensive analysis of store performance variables and CAMEO customer segmentation.
Outputs
These predictive models were combined with a bespoke ‘gravity model’ to assess the likely impact of cannibalisation on existing stores from new openings.
Benefits
By incorporating these predictive tools into interactive dashboards, the property team can apply the modelling process onto real life scenarios to inform store estate investment decisions.
Javelin Group worked collaboratively with us to validate the strategic recommendations and design the interactive dashboards. We are now actively using these tools to plan the next phase of our property strategy.
Matt Houston, Strategy & Transformation Director, PrimarkFind out more about Javelin Group’s Shape of Chain service line.
Further Case Studies
Contact Practice Director
Robin Bevan
Director, Location Planning
Robin Bevan runs our Location Planning practice. He has over 25 years’ experience in retail property, including location strategies for retailers, geographic channel strategies for brands, shopping centre strategies for developers and owners, due diligence for private equity investors and commercial space planning for travel hub operators, and has wide international experience, having worked in 20 countries. Robin is a PPE graduate from the University of Oxford and is based in London.