Case Study

Primark

Shape of chain strategy and interactive property analytics for major UK fashion retailer

Primark

Shape of chain strategy and interactive property analytics for major UK fashion retailer

Javelin Group delivered a combination of strategic store network recommendations and a set of supporting interactive dashboards to support Primark’s property team with network decision making.

Project

Strategic recommendations were built based on a set of predictive models that were informed by machine learning software, comprehensive analysis of store performance variables and CAMEO customer segmentation.

Outputs

These predictive models were combined with a bespoke ‘gravity model’ to assess the likely impact of cannibalisation on existing stores from new openings.

Benefits

By incorporating these predictive tools into interactive dashboards, the property team can apply the modelling process onto real life scenarios to inform store estate investment decisions.

Javelin Group worked collaboratively with us to validate the strategic recommendations and design the interactive dashboards. We are now actively using these tools to plan the next phase of our property strategy.
Matt Houston, Strategy & Transformation Director, Primark

www.primark.com

Find out more about Javelin Group’s Shape of Chain service line.

Contact  Robin

Contact Practice Director

Robin Bevan

Director, Location Planning

Robin Bevan runs our Location Planning practice. He has over 25 years’ experience in retail property, including location strategies for retailers, geographic channel strategies for brands, shopping centre strategies for developers and owners, due diligence for private equity investors and commercial space planning for travel hub operators, and has wide international experience, having worked in 20 countries. Robin is a PPE graduate from the University of Oxford and is based in London.