Case Study
Global Consumer Electronics
Retail location strategy and selection playbook for multinational organisation
Retail location strategy and selection playbook for multinational organisation
Javelin Group was engaged by the global retail team to provide a detailed retail location ‘playbook’ to help drive consistency within local country subsidiaries. We undertook a detailed assessment of the current business, informed by interviews with selected country teams, and a review of existing operations, to identify process gaps and opportunities for improvement.
Project
Clear ‘best practice’ approaches were developed to enable the implementation of a more consistent and robust framework across all markets.
Outputs
Three-phase approach to location selection including a detailed analytical framework to evaluate store performance and prioritise potential new locations.
Market-specific implementation plan based on market size and underlying data availability.
Suggested organisation structure to drive location planning knowledge building across the business.
Benefits
Javelin Group worked closely with the business to introduce location planning concepts and provide the material needed to drive change across the organisation.
Find out more about Javelin Group’s Shape of Chain service line.