Case Study

US F&B Company

Digital vision and D2C opportunity assessment.

US F&B Company

Digital vision, direct-to-consumer (D2C) opportunity assessment, and Amazon playbook for a large US food and beverage company.


In 2017, Javelin Group and Accenture were engaged by a large US food and beverage company to define its digital strategy to drive ecommerce sales through retail partners and owned channels.


Javelin Group conducted a detailed assessment of digitally-led market risk and opportunity, identifying and prioritising key digital initiatives, an as-is assessment of current consumer experience and capabilities and provided a roadmap of actions required to improve ecommerce sales.

In addition, Javelin Group undertook a high-level direct-to-consumer opportunity assessment and also a deep-dive on current performance with Amazon and identified actions required to drive improvement.

The digital roadmap included organisational transformation and technology requirements to support the digital vision.

Find out more about Javelin Group’s Digital Strategy for Brands service line.

Contact  Amy

Contact Practice Director

Amy Meekings

Associate Director, Strategy

Amy Meekings is an Associate Director within Javelin Group’s Strategy practice. She has 10 years of digital transformation experience, and has spent the last 5 years focused in the retail and consumer sector with Javelin Group. Her experience focuses on omni-channel, ecommerce and digital strategy for a range of retailers, brands and consumer facing businesses including Unilever, Shop Direct, LEGO, Blokker, Post Office and RAC. Prior to joining Javelin Group, Amy worked on over 35 projects within the strategy teams at RSe Consulting and Tribal Group focusing on customer-led transformation. She graduated from Keble College, Oxford with a First-class BA (Hons) in Geography.