Case Study

Majestic Wine

Development of multi-device ecommerce website.

Development of Majestic Wine’s multi-device ecommerce website.

To build on its strong performance in online sales, Majestic Wine were looking to develop a next generation website to drive further online growth.


Majestic Wine engaged Javelin Group to develop a multi-device ecommerce website to give customers an enhanced experience across all aspects of the site and on all devices including mobile, tablet and desktop.


Javelin Group developed an innovative ecommerce website solution that included device-optimised sites, an improved stock system reflecting local availability, advanced check-out processes utilising PayPal payments, and 125,000 personal recommendations provided by Majestic Wine’s team of over 800 wine experts.


The technical build of the new Majestic Wine website, led by Javelin Group, “can now offer customers a broader and more exciting product range than ever before”, improving customer convenience and helping to drive incremental sales.

Watch an Intershop video about the new Majestic Wine website:

Just a quick note to thank everyone at Javelin Group for what’s been achieved with our new website. We’ve been consistently impressed with how efficiently and professionally the project has been run, and how smooth the launch process was. Most importantly of course we’re delighted with the website itself, and the feedback from customers and our staff has been very positive. I know your team has been working extremely hard to make this happen. It’s a pleasure to work with a partner who are so invested in the success of the project, and everyone concerned deserves great credit for a job well done. I look forward to future projects with Javelin Group.
Richard Weaver, eCommerce Director, Majestic Wine.

Find out more about Javelin Group’s eCommerce Development service line.

Contact  Fraser

Contact Practice Director

Fraser Davidson

CTO & Director, Systems Integration

Fraser Davidson is our CTO and runs our Systems Integration practice, which develops world-class ecommerce websites and solutions for retailers across the globe. Prior to joining Javelin Group, Fraser spent over 20 years at IBM working across most solution areas and industry segments. In 2001 Fraser was appointed to the IBM senior leadership team for northern Europe, where he held a number of executive positions including Director of the Retail & Distribution Industry and Vice President of IBM’s Software Business.