Case Study


eCommerce fulfilment strategy and implementation.


eCommerce fulfilment strategy and implementation for ASOS.

Javelin Group helped ASOS develop its fulfilment strategy, and then advised on the implementation. This involved:

  • Understanding ASOS current infrastructure and future growth plans.
  • Creating short term additional capacity.
  • Identifying the right long term solution.
  • Reviewing warehouse space available and locations, and selecting the best fit warehouse for ASOS.
  • High-level design for the new warehouse.
  • Programme QA of the implementation.
  • High-level design for phase 2 of the warehouse implementation.

We’ve had a really good experience working with Javelin Group. We do things quickly, we’re quite nimble, and they fit in with that. We had a big challenge, they came in, got the culture very quickly, got the brief, and gave us a great solution so we are very pleased.
Nick Robertson, CEO, ASOS.

Find out more about Javelin Group’s Operations service line.

Contact  Will

Contact Practice Director

Will Treasure

Director, Operations

Will Treasure runs our Operations strategy practice. He has designed and implemented operational solutions over the last 20 years for more than 100 retailers, brands and B2Bs, plus several luxury clients. Prior to Javelin Group, Will built and ran Iceland Group’s home delivery service, growing a business from start-up to £160m annual sales in 12 months. Will is a graduate of the University of Oxford with a starred first in Engineering, Economics and Management and is based in London.