Location Planning Practice

Location Planning

Javelin Group provides a scientific approach to retail location intelligence.

Retailer Location Planning – Shape of Chain: We help retailers to optimise their store estates in the digital retail era through a combination of proprietary location insight data and market leading analytics.

Shopping Centres & Travel Hubs – Commercial Spaces: We help shopping centre and travel hub owners to ‘future-proof’ their investments through a combination of strategic research, proactive asset management, advanced analytics, commercial strategy (including digital) and deployment of the right technologies to engage customers and make the most of their assets.

In recent years, we have delivered high-quality, fact-based, actionable, future-proofed evaluations of more than 250 store portfolios and more than 250 retail-led developments.

Please see our Location Planning services below for further information.

Retailer Location Planning

Retailer Location Planning

We help retailers to optimise their ‘shape of chain’ – the strategic development and transition of store estates, informed by a deep understanding of the drivers of variable store performance and the rapid changes that are reshaping the way consumers shop.

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Shopping Centres

Shopping Centres

We advise on the viability of new schemes, due diligence to inform acquisition appraisals, and on how to optimise sales and rental revenues in existing assets through optimised tenant mix and marketing engagement in all location types. We also advise on the evolving proposition, business model and supporting technologies: the ‘future-proofed’ shopping centre.

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Travel Hubs

Travel Hubs

We assess the commercial trading potential and optimum category and tenant mix of retail and foodservice developments in major airports and rail interchanges. We also advise on the evolving travel proposition, business model and supporting technologies: the ‘future-proofed’ travel hub.

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