Case Study

WE Fashion

Development of new multi-device ecommerce website.

Development of WE Fashion’s new multi-device ecommerce website.

WE Fashion is a leading Dutch fashion retailer, with approximately 250 stores in the Netherlands, Belgium, Germany, France, Luxembourg, Austria and Switzerland.


WE Fashion engaged Javelin Group to develop a new ecommerce website that fully integrates with their stores and lays the groundwork for WE Fashion’s future as an omni-channel brand, providing the customer with the opportunity to shop ‘anytime, anywhere and on any device’.


Javelin Group developed a fully responsive website, which automatically changes its size depending on the device being used, be it a desktop PC, mobile or tablet. The new website introduces many new and improved omni-channel features such as click & collect, return online orders to store, and check store stock online.


The new solution helps to enhance the shopping experience by allowing customers to set a favourite store or pay with a gift card, and offers an improved store locator as well as product pages with more filter options. Additionally, the new site allows customers to post product reviews, which help both online shoppers in their buying decisions and WE Fashion to continually improve both the site and its products.

Click here to watch a video from WE Fashion about their new website.

With the new, WE takes a step into the future: easy shopping in an inspiring environment ‘anytime, anywhere and on any device’. In order to stay relevant as a brand you need to be where the consumer is, and nowadays that is everywhere. That is why a strong omni-channel strategy and a perfect integration of the bricks and clicks worlds are so important. We are very proud of what we have achieved and we are convinced that we now offer our customers a unique online shopping experience.
Martine Baarschers, eCommerce Manager, WE Fashion.

Find out more about Javelin Group’s ecommerce development work on the Demandware platform.