Case Study


Turnover forecast model developed by Javelin Group to predict sales.

Steinhoff International

Turnover forecast model developed for Steinhoff to predict sales.

Steinhoff International is an integrated retailer that manufactures, sources and retails furniture and household goods, owning well-known brands such as Harveys, Benson for Beds, Bedshed and Cargo.


Steinhoff’s group property team engaged Javelin Group to develop a turnover forecast model to predict sales to support new retail store openings.


The team selected Alteryx to run the model, a powerful analytics engine that can simulate new store openings by changing different model factors in real time, not possible using traditional market analysis packages.


Javelin Group’s turnover model allows Steinhoff International to ‘produce consistent store appraisals utilising multiple sources of data quickly and easily’.

Alongside the turnover models, Steinhoff has created a series of analytical workflows that combine, standardise and automate analysis of multiple data sources. The team create professional looking maps and reports to support and inform each retail brand, as well as becoming a standard input into board meetings.

Working with Javelin Group has transformed our approach to retail store planning. We can now produce consistent store appraisals utilising multiple sources of data quickly and easily. In addition, our investment in Alteryx has allowed us to realise many other uses and applications, for example, our Group Finance team use the software to support their store based financial reporting. We’re very pleased to be using Alteryx and working with Javelin Group.
Gordon Forsyth, Group Property Director, Steinhoff International.

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Contact  Robin

Contact Practice Director

Robin Bevan

Director, Locations & Analytics

Robin Bevan runs our Locations & Analytics practice. He has over 25 years’ experience in retail property, including location strategies for retailers, geographic channel strategies for brands, shopping centre strategies for developers and owners, due diligence for private equity investors and commercial space planning for travel hub operators, and has wide international experience, having worked in 20 countries. Robin also leads our Ignite m-commerce initiative, which brings digital into the heart of the physical environment (e.g. shops, shopping centres, travel hubs). A PPE graduate from Oxford University, Robin contributed recently as part of the industry taskforce which published the influential Beyond Retail report for central government.