Case Study

Pets at Home

Development and implementation of local range and space.

Pets at Home

Development and implementation of local range and space for Pets at Home.

Pets at Home has a wide range of store sizes, ranging from 2k sq ft to 18k sq ft. Getting the right range in each store is a challenging task, and Pets at Home engaged Javelin Group to develop a local range and space approach. To this end we:

  • Ensured that all stores had up to date and accurate space allocation data.
  • Built a store database, with sales, profit, space, customer demographics and location data.
  • Clustered the stores into five types; Urban/High Density; Towns/Suburbs; Rural/Low Density; Large Rural; Upmarket Rural.
  • Modelled ideal space allocation by sub-category at store level, using space elasticity and adjacencies.
  • Used simple business rules to make the space allocation recommendations practical.
  • Tested recommendations in eight stores.
  • Rolled out to the whole estate.

In the year following full implementation, Pets at Home LFL sales grew by 10% of which a significant amount was due to local range and space changes.

Javelin Group’s space modelling work is delivering 3-4% like for like sales growth in our trial stores. We are now rolling it out across our 200 store estate.
John Farrell, Group Development Director, Pets at Home.

Find out more about Javelin Group’s Operations service line.

Contact  Will

Contact Practice Director

Will Treasure

Director, Operations

Will Treasure runs our Operations strategy practice. He has designed and implemented operational solutions over the last 20 years for more than 100 retailers, brands and B2Bs, plus several luxury clients. Prior to Javelin Group, Will built and ran Iceland Group’s home delivery service, growing a business from start-up to £160m annual sales in 12 months. Will is a graduate of the University of Oxford with a starred first in Engineering, Economics and Management and is based in London.