Case Study

Gala Coral

Omni-channel retail review and strategy.

Gala Coral

Omni-channel retail review and strategy for Gala Coral.

Project

Against a backdrop of the rapid shift in gaming and gambling from physical outlets to online, Gala Coral engaged Javelin Group to review and redefine the omni-channel and online proposition.

Process

Customer needs were captured through an extensive programme of customer research, database analysis and competitor benchmarking.

Outputs

“A very clear strategy for our business, which has won the support of our entire management team.”

Benefits

A clear strategic roadmap is now being implemented with Javelin Group’s help.

The team and their work have been exceptional and have won the support of our entire management team. We have already commissioned more work from Javelin Group and have every intention of building a long-term working relationship with them.
Phil Walker, Chief Marketing Officer, Gala Coral Group.

www.galacoral.co.uk

Find out more about Javelin Group’s Digital Retail Strategy service line.

Contact  Richard

Contact Practice Director

Richard Wolff

CEO

Richard Wolff is the CEO of Javelin Group and runs our Strategy practice. ​He has more than 25 years of experience in the Retail industry, and specializes in helping leading retailers and consumer brands with their enterprise digital and omni-channel retail strategies including organization, customer experience, international expansion and business transformation. Richard has an MBA from Manchester Business School and is based in London.