Case Study


B2B omni-channel dealer portal (Europe, Middle East and Africa).

B2B omni-channel dealer portal (Europe, Middle East and Africa) for Doosan.

Doosan Infracore is a leading global manufacturer of construction, compact and heavy machinery, which is designed, built and supplied through a number of their own leading worldwide brands such as Bobcat. Doosan’s EMEA Parts business engaged Javelin Group to help develop a single trading platform for their B2B Bobcat and Portable Power brand customers, to reduce the reliance on a number of legacy business channels and systems.


Javelin Group delivered two portals in a phased approach, reducing the initial time to market for the first part of the solution. The project team worked closely with Doosan to ensure the solution met the business needs required for dealing with Doosan’s product range and B2B dealerships:

  • A dealer facing portal was delivered that presented product ranges and pricing specific to individual dealerships, as well as order and quote placement and comprehensive views on account histories.
  • A CSR portal was also delivered to handle workflow and management of claims and bulk returns from dealerships, a process that had previously been performed ‘on paper’.
  • The overall solution provides a clear, up-to-date and consistent view of omni-channel dealer order and return data across both portals, for both Doosan and their customers.


The implementation of the dealer and CSR portals has benefited Doosan by providing a much improved customer service offering, a more flexible and intuitive dealer ordering system, and more automation and upfront validation for returns through the full lifecycle.

Following the success of this project Javelin Group continue to work closely with Doosan Infracore on projects that now involve a wider-remit than just their EMEA Parts business.

Find out more about Javelin Group’s eCommerce Development service line.