Case Study

Carphone Warehouse

Town-print store estate strategy.

Dixons Carphone

Town-print store estate strategy for Dixons Carphone Warehouse.

The impact of multi-channel retailing on the UK high street meant Dixons Carphone wanted to understand better the patterns of store performance across its chain.


Dixons Carphone engaged Javelin Group to develop a “Town-print” store estate strategy to help shape its chain for the next three years.


Javelin Group brought together a unique combination of useful proprietary datasets, along with analytical and technical expertise in mining the store, venue and catchment datasets.


Javelin Group’s approach helped Dixons Carphone to achieve strong buy-in from the Board for a comprehensive investment strategy that will be delivered over the next three years.

The team were flexible in their approach and integrated well with our own senior management. They also had a clear vision of the impact of multi-channel retailing on the UK high street, to give us the right strategic direction for our portfolio. They were a pleasure to work with and I have no hesitation in recommending them.
Grahame Smith, Group Property Director, Dixons Carphone.

Find out more about Javelin Group’s Shape of Chain: Retailer Location Planning service line.

Contact  Robin

Contact Practice Director

Robin Bevan

Director, Location Planning

Robin Bevan runs our Location Planning practice. He has over 25 years’ experience in retail property, including location strategies for retailers, geographic channel strategies for brands, shopping centre strategies for developers and owners, due diligence for private equity investors and commercial space planning for travel hub operators, and has wide international experience, having worked in 20 countries. Robin is a PPE graduate from the University of Oxford and is based in London.