Case Study


Strategic ecommerce review and digital retail quick wins.


Strategic ecommerce review and digital retail quick wins for Debenhams.

Management recognised under-performance of ecommerce (just 3% of sales online, slow growth).


Debenhams engaged Javelin Group to audit its offer and identify rapid performance improvements to grow sales and profits.


Javelin Group defined a prioritised long list of digital retail quick wins across the offer, user experience, cross-channel and fulfilment.


Growth of 88% in Debenhams Direct, to c.6% of sales, in the 12 months following our work.

Javelin Group carried out a detailed strategic review and performance improvement analysis of our online and multi-channel business and identified many high value opportunities in our online marketing, merchandising, user experience and cross-channel activities, which we then implemented. This excellent work can justifiably claim a fair share of the credit for the 88% growth that then experienced over the next 12 months. Michael Sharp, COO, Debenhams.

Find out more about Javelin Group’s Digital Retail Quick Wins¬†service line.

Contact  Richard

Contact Practice Director

Richard Wolff


Richard Wolff, Javelin Group’s co-founder and COO, runs our Strategy practice. He has spent many years running and advising retail businesses. Recent clients include Clarks, Mothercare, John Lewis, B&Q and Marks & Spencer. Richard has an MBA from Manchester Business School.