Case Study

Churchmanor Estates

Shopping centre assessment.

Churchmanor Estates

Shopping centre assessment for The Churchmanor Estates Company.

Chequers Court Shopping Centre provides the retail gateway between the traditional High Street in Huntingdon and St Germain Walk. Chequers Court is fully pedestrianised and opens out on to an expansive deck area, often the host to Town Centre activities.


The Churchmanor Estates Company engaged Javelin Group to assess the trading potential of extending Chequers Court Shopping Centre in Huntingdon, designed to attract new high quality retailers to the town centre.


Javelin Group reviewed the shopping centre’s trading potential by:

  • Assessing how Huntingdon’s catchment area would grow post-extension
  • Profiling the catchment area
  • Estimating scheme sales and sustainable rent
  • Identifying appropriate benchmark locations and comparing KPI’s

I have been impressed by the professionalism of the Javelin Group team throughout the project and how they have always responded quickly and efficiently whenever I have needed support leading up to important discussions with target tenants. Their experience and knowledge of what a retailer wants to know about a new store opportunity and how to communicate this has been extremely valuable. Stephen Clark, Managing Director, The Churchmanor Estates Company.

Find out more about Javelin Group’s Shopping Venue Futures service line.

Contact  Robin

Contact Practice Director

Robin Bevan

Director, Location Planning

Robin Bevan runs our Location Planning practice. He has over 25 years’ experience in retail property, including location strategies for retailers, geographic channel strategies for brands, shopping centre strategies for developers and owners, due diligence for private equity investors and commercial space planning for travel hub operators, and has wide international experience, having worked in 20 countries. Robin is a PPE graduate from the University of Oxford and is based in London.