Case Study

American Golf

Stock reduction plan.

American Golf

Stock reduction plan for American Golf.

American Golf has over 90 stores throughout the UK, selling golf equipment and clothing. Javelin Group was asked to review the stock position, and to recommend a detailed approach to reduce it. This involved:

  • Understanding root causes and main components of excess stock.
  • Defining changes to buying and merchandising processes, team and systems to address the issues.
  • Quantifying stock benefits of the recommendations.
  • Developing a plan to implement the recommendations.
  • Supporting the implementation.

The recommendations were in three main areas:

  • Range planning and store grading.
  • In season stock management.
  • DC stock management.

As a result of this work overall stock levels fell by 20%, and both availability and like for like sales increased.

Javelin Group quickly identified a significant stock reduction opportunity and gave us clear guidelines for how this could be achieved. I am very pleased with the outcome of the project.
Nick Wood, CEO, American Golf.

Find out more about Javelin Group’s Operations service line.

Contact  Will

Contact Practice Director

Will Treasure

Director, Operations

Will Treasure runs our Operations strategy practice. He has designed and implemented operational solutions over the last 20 years for more than 100 retailers, brands and B2Bs, plus several luxury clients. Prior to Javelin Group, Will built and ran Iceland Group’s home delivery service, growing a business from start-up to £160m annual sales in 12 months. Will is a graduate of the University of Oxford with a starred first in Engineering, Economics and Management and is based in London.