New channels and new frontiers.
Facing a cyclical downturn in their markets at home, UK retailers are now seeking growth through ecommerce and international expansion (indeed, in many cases through both combined).
Selecting the best markets for stores, ecommerce and multi-channel is therefore a key strategic priority for these retailers and the subject of this White Paper.
As a growing number of retailers are demonstrating, once the significant challenges of planning and establishing a retail operation in multiple countries are overcome, the rewards can be very high indeed – in some cases surpassing the profitability of their domestic business.
This White Paper is a companion piece to Javelin Group’s recent White Paper: How many stores will we really need? UK non-food retailing in 2020, which identified international expansion as one of the six key strategic priorities for successful retailers.
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