International eCommerce Operations
Eight steps for planning, implementing and running successful international ecommerce.
The internet has changed the retail landscape forever; customers now have a global marketplace at their fingertips. Traditionally, international expansion was the domain of the large retail chains, but now any sized retailer can offer its products worldwide, without the investment in local stores and infrastructure that was once required.
But there are inherent risks. The success and profitability of international ecommerce lies largely with operational decisions, processes and technology, alongside the marketing, user experience, range and pricing.
This 12-page report examines the eight steps all retailers need to consider when planning, implementing and running international ecommerce.
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(The White Paper is only available to retailers, Javelin Group clients and selected partners.)
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