Retail Location Insights
Our understanding of retail locations is informed by a range of proprietary data sets covering consumers, catchments, and shopping venues.
We combine these data sets with relevant external market and demographic data to gain a 360 degree perspective of shopping patterns and venues in the UK and Europe.
- Retail venue rankings in UK and Europe
- Retailer performance benchmarking
- Shopping patterns and catchments
- Shopper segmentations
- Site quality metrics
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VENUESCORE ranks retail venues in all major European countries. Read more...
- VENUESCORE ranking of retail venues is available in 12 countries: UK, France, Spain, Italy, Ireland, Germany, Poland, Portugal, Norway, Sweden, Denmark and Belgium
- VENUESCORE rates towns, shopping malls, factory outlet centres, retail warehouse and fashion parks using a consistent weighted scoring system based on presence of leading multiple retailer brands
- VENUESCORE provides
- National ranking of venues
- Venue growth/decline
- Venue market positioning ("Glam-Glum" Rating)
- Venue age positioning
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SHOPSCORE gives participating retailers a unique mechanism for benchmarking store performance by retail venue in the UK and Ireland. Read more...
- SHOPSCORE includes 30,000+ store records covering 800+ venues for sales, space and productivity
- SHOPSCORE participants include M&S, Boots, WHSmith, New Look, Asda, Iceland.
- SHOPSCORE is used to
- Benchmark store performance against the venue
- Evaluate the trading strength of new venues
- Establish under- vs over-rented venues
- Understand how much the venue drives store performance
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RETAILNATION was launched by Javelin Group and Acxiom in November 2009 at Westfield London. It is the most accurate and comprehensive definition of UK retail catchments and venues available. Download launch presentation | Read more...
- RETAILNATION is the most robust evaluation of UK shopping patterns ever
- RETAILNATION combines three key inputs
- Four million+ shopper surveys (from Acxiom's annual surveys)
- Javelin Group's VENUESCORE and SHOPSCORE surveys
- Javelin Group's gravity model of national shopping patterns
- RETAILNATION provides accurate catchment definition 1,000+ retail venues
- RETAILNATION profiles shoppers by retail venue using PERSONICX GEO (vs. catchment)
- RETAILNATION quantifies available catchment spending by category
- RETAILNATION estimates venue market sizes
- RETAILNATION is updated annually by Javelin Group and Acxiom
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SITESCORE is a unique indicator of site quality in UK retail venues defining primary, secondary, tertiary and off-pitch scores using proprietary methodology. Read more...
- SITESCORE is a quality measure by postcode within the UK's top 300 retail venues based on anchor store presence, VENUESCORE, quality, score and distance to adjacent "retail postcodes"
- SITESCORE is used by
- Retailers to assess store primeness consistently across chain
- Developers to assess pitch shift following development
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X-SPEND uses data from the Acxiom annual survey of shopping patterns to quantify accurate geographic spend estimates across a range of categories. Read more...
- X-SPEND is a geographic spend model combining Personicx Geo and Acxiom's annual consumer survey
- X-SPEND determines spending propensities by lifestyle segment across a range of product categories
- X-SPEND is based on responses to several million consumer surveys collected by Acxiom: It is vastly superior to "Family Expenditure Survey"-based approaches (ONS survey only has a sample of c. 7,000)
- X-SPEND is available by output area, postal geography, town, catchment and region
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PERSONICX GEO is a unique consumer segmentation (developed by our partner company Acxiom) based on behaviour and attitudes. Read more...
- PERSONICX GEO is a sophisticated segmentation of GB consumers into 60 lifestyle-based clusters
- PERSONICX GEO combines proprietary annual survey with Census variables
- Annual sample: 1.5 million consumer postal surveys + 5m warranty card registrations
- No other segmentation uses as much up-to-date original consumer research
- PERSONICX GEO is updated annually
- PERSONICX GEO is also available in selected European countries (e.g. France)
- PERSONICX GEO can be cross-referenced with TGI Choices and TNS World Panel
- PERSONICX GEO is produced by Acxiom (leading US data provider)
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CONSUMERSCORE is the aggregation of 60 Personicx GEO groups into 10 "super groups" based on store attitudes and behaviours in shopping. Read more...
- CONSUMERSCORE is proprietary segmentation of UK shoppers
- CONSUMERSCORE is jointly developed by Javelin Group and Acxiom
- CONSUMERSCORE re-clusters Acxiom's Personicx Geo groups into 10 new segments based on key drivers of shopping behaviour: attitudes and behaviours
- CONSUMERSCORE inputs (and outputs) include: proprietary omnibus survey, Acxiom's annual survey, TGI Choices, TNS Worldpanel
- CONSUMERSCORE attitudes: personal image, home, convenience, service, impulsive vs planned, ethical shopping, brands, product quality, local vs. destination, time poverty
- CONSUMERSCORE behaviours: spend by category, preferred location/channel type, online spend by category, use of mail order, frequency of usage (e.g. cinemas, restaurants)
- Example CONSUMERSCORE segments: "Live 4 It Now, Pay 4 It Later"; "Switched On Spending Families", "Classic, Considered, Confident"
- CONSUMERSCORE example: "Live 4 It Now, Pay 4 It Later"
- Edgy youth-oriented with focus on making the most of now without worrying about tomorrow
- Love adopting all things new, particularly technology
- They enjoy high energy activities such as pop/club culture
- Fashion matches their hobbies, with high online shopping
- They are happy with credit as they see themselves as moving up in the world so don't have fear about paying it back over time
- They love shopping and enjoy trying new things
If you would like to discuss our data sets or your retail locations requirements please email Robin Bevan or call him on +44 (0)20 7961 3200.