Online User Experience & Marketing

Improve user experience and marketing to maximise website traffic, conversion rates, AOV and multi-channel sales

Javelin Group is Europe's leading firm of ecommerce and multi-channel retail consultants. We help to improve retailers' online and multi-channel customer experience and marketing to maximize website traffic, conversion rates, average order values, and multi-channel sales. This assessment covers the following

  • Who is the target customer? What does she seek online and across channels?
  • How should we improve the online/cross channel customer experience?
    • Detailed end-to-end customer experience audit
    • Detailed analysis of web site statistics
    • Benchmarking against best-practice ecommerce
    • Prioritised recommendations to improve customer experience
  • How can we improve the performance of our current marketing activity?
    • Comparison of marketing deployment with best practice
    • Review of each element of online/direct marketing and spend
    • Benchmarking cost per buyer and value per buyer (vs. best practise)
    • Review of email and direct marketing activities
    • Prioritised recommendations to improve marketing effectiveness
  • Which initiatives will maximize site traffic, conversion rates, and AOV?

If you would like to discuss your multi-channel strategy please contact Richard Wolff or call him on +44 (0)20 7961 3200.

Clients

  • "Javelin Group helped us build a coherent strategy for migrating our customers online. Their work highlighted the value of our web customers, the cost savings offered by migration, and gave us a clear list of recommendations for our site upgrade"

    Teresa Critien, Head of eCommerce, Butlins.

    Butlins