Online Merchandising & Product Information Management

Improve conversion rates and AOV with online merchandising and PIM

Many retailers are sitting on a goldmine of under-exploited sales potential in their ecommerce sites.

Javelin Group is Europe's leading firm of ecommerce and multi-channel retail consultants. We drive up conversion rates and average order values, and help to exploit the potential of our clients' websites by improving product categorisation and attribution, displaying better product images and product information, implementing better search and navigation, and improving cross-selling and sales promotion.

Our typical process is to

  • Review the current product categorization, navigation, and search
  • Improve search engine optimisation
  • Improve the quality of product information, and product information management
  • Assess the use of website space and cross-selling efforts
  • Compare with best practice (gap analysis)
  • Prioritise those initiatives which will drive greatest profit at lowest cost

We also help by defining what information is valued by customers, and design processes to deliver this. In a short, cost effective engagement we can review the management and presentation of product information and assess which initiatives will best improve this to drive up conversion rates.

If you would like to discuss your online merchandising and PIM requirements, please contact Richard Wolff or call him on +44 (0)20 7961 3200.

Clients

  • "Javelin Group has helped us improve the operational efficiency of Mothercare Direct, and are currently working with us to define and implement our multi-channel strategy. Their breadth of experience and ability to produce actionable recommendations within short time-frames have made them our first choice consultants for all aspects of multi-channel retail."

    Anna James, Strategy Director, Mothercare.

    Mothercare