What is the right approach to multi-channel retail in international franchise markets?
We deliver clear strategic direction and practical advice for retailers and brands who are embarking on international retail for the first time, as well as those with existing international operations.
Our approach typically supports three phases of international retail expansion:
We help retailers and brands to evaluate the global opportunity and select or re-evaluate target countries through bespoke research:
We support the development of tailored market entry strategies drawing on our deep omni-channel expertise. We complete detailed market entry studies for prioritised countries to determine:
We address the operational and organisational requirements to deliver profitable international growth:
We work with our retailers and brands to develop the international implementation plan:
We understand that new international models must develop, as retail markets transform:
We support retailers and brands to review and optimise their international ecommerce performance:
Across the six areas our specialist omni-channel expertise combined with our team’s real life international retail expansion experience delivers robust market assessment, realistic and well prioritised business planning and an actionable implementation plan required to enable international expansion.
This is one of the fastest growing areas of our business and some recent engagements include:
Please see below for international retail clients, or contact Alice Cowley at firstname.lastname@example.org or on +44 (0)20 7961 3200 to discuss your requirements.
We commissioned Javelin Group to help us think through our ecommerce strategy in China. As we are in the early phase of execution it was important to develop clarity around the approach. Javelin Group was able to leverage its ecommerce expertise which combined with solid research gave us great insight in to how best to move forward with focus and confidence. We are very pleased with the outcome of this project.
Tim Heard, Senior Vice President, Caleres.
Javelin Group’s team worked closely with us to help quantify the global opportunity and set-out a clear strategic plan for international expansion. They have also helped us understand how we should evolve our organisation to support future international growth. The team combine robust strategic thinking with practical experience and I would recommend them highly.
Francis McAuley, International Director, Debenhams.
Javelin Group helped us with our international strategy, short-listing the best markets and planning the right ecommerce and multi-channel approach in each case. They helped us understand the main operational and technical requirements and the likely investment and ROI implications. This was good work by our joint team, much aided by Javelin Group’s multi-disciplinary team and approach.
Laura Wade-Gery, former Executive Director of Multi-Channel eCommerce, Marks & Spencer.
Javelin Group’s team delivered clear strategic options and very practical recommendations to drive our international, omni-channel, and marketing technology strategies. They gave ongoing high quality support to our international team, more than rose to the brief in the omni-channel area, and gave us great understanding of the right technology for us. We are pleased with their results and found them a pleasure to work with.
Keith Nesbitt, Chief Operating Officer, T. M. Lewin.
Six key strategies.
For the new age of retail.
Transforming the structure of your organisation for true omni-channel retail.
Planning and implementing winning strategies for the new age of retail.
Responding to and exploiting the retail channel shift.
Improving financial performance through actionable insights.
Optimising online and offline channels in the age of omni-channel retail.
Helping retailers and brands to plan and execute profitable growth.
Richard F Wolff runs our International Retail Strategy practice. He brings a wealth of experience to the role following a career spanning 36 years at Marks & Spencer, most recently as Director of International where he was responsible for growing the number of international stores to 250 in 30 territories. Under his direction, Marks & Spencer opened stores in territories such as Russia, India, the Middle East, the Far East and Europe. Since joining Javelin Group, Richard has helped leading retailers in the UK and across the world, including Debenhams, ECCO and Majid Al Futtaim, with their international retail expansion plans.