Winning as a digital brand: six strategies to ensure your brand delivers across the consumer journey.
The use of digital channels for purchase, research, support and engagement is increasing at a relentless pace. The opportunity that this presents for brands to develop a stronger relationship with consumers, and the risk of not doing so, has never been greater or more challenging.
Javelin Group is best known for its work with retailers, but we also have a long heritage of supporting consumer brands to identify and deliver digitally-enabled change.
Our vertical retail model combines a wide spectrum of skills across all channels (stores, mobile and ecommerce), enabling us to offer end-to-end services that support brands in developing leading propositions to drive brand loyalty, engagement and ultimately higher sales.
We help brands with the following:
Drawing on our deep expertise in omni-channel retailing, we work with brands to understand the channel shift and new players in their market and from this to optimise popular missions and journeys, delivering an excellent experience for the consumer at each touchpoint. We address the following questions:
To compete and win as a brand in today’s omni-channel world is no longer just about gaining visibility on retailers’ store shelves. With retail growth in many developed markets being driven solely by ecommerce and a large proportion of store sales being preceded by research online, modern day brands must have a leading proposition in the channels where consumers are looking. We address the following questions:
By drawing on our skills and experience across the full retailer value chain (e.g. digital, marketing, supply chain, technology), we support brands to work effectively with retail partners to deliver a leading proposition to the end consumer. We address the following questions:
A compelling DTC proposition must be carefully considered. There must be clear brand benefits (such as enhanced reach, ownership of the consumer relationship, control of the brand experience across the end-to-end consumer journey, access to consumer data, and full control of the retained margin), a strong rationale as to why a consumer would buy direct rather than via a retailer, and sufficient consumer demand and margin to cover the operational costs involved in delivering product. We address the following questions:
Please see below for brand owner clients, or contact Nina Osborn at firstname.lastname@example.org or Amy Meekings on email@example.com or on +44 (0)20 7961 3200 to discuss your requirements.
We have been working with Javelin Group for the past two years to drive our ecommerce and omni-channel agenda. The support that Javelin Group has provided – from strategic proposition development through to website development and implementation – has always been high quality and they combine deep digital expertise with a flexible approach, that has adapted to our organisation. Javelin Group combine a breadth of experience of all areas of omni-channel retail and have shared their knowledge with us, helping us to develop our in-house expertise.
What makes Javelin Group stand out is their ability to work efficiently and to produce recommendations that we can implement quickly, to deliver tangible results. Another differentiator is that we work with the same people throughout the process, from the initial understanding of the brief, during the analysis and project working and then at the end in presenting the outcome; this end to end engagement is a real value add compared to other partners that we work with. We enjoy working with Javelin Group and highly recommend them.
Keith Higgins, Global SVP eCommerce, Unilever.
Six key strategies.
For the new age of retail.
Transforming the structure of your organisation for true omni-channel retail.
Planning and implementing winning strategies for the new age of retail.
Responding to and exploiting the retail channel shift.
Improving financial performance through actionable insights.
Planning retail, ecommerce and omni-channel expansion.
Analysing operational costs.
Amy Meekings is an Associate Director within Javelin Group’s Strategy practice. She has 10 years of digital transformation experience, and has spent the last 5 years focused in the retail and consumer sector with Javelin Group. Her experience focuses on omni-channel, ecommerce and digital strategy for a range of retailers, brands and consumer facing businesses including Unilever, Shop Direct, LEGO, Blokker, Post Office and RAC. Prior to joining Javelin Group, Amy worked on over 35 projects within the strategy teams at RSe Consulting and Tribal Group focusing on customer-led transformation. She graduated from Keble College, Oxford with a First-class BA (Hons) in Geography.