Retail Strategy Practice

Retail Strategy

Javelin Group is Europe’s leading specialist retail strategy consultancy, helping retailers and brands to plan and implement winning strategies for the new age of retail.

The second decade of the 21st century is seeing a dramatic transformation in retailing driven by economic, technological and consumer change. More customer information, rising consumer expectations, new ways of shopping, increasing global competition and declining margins are just a few of the hallmarks of this transformation which is changing the competitive landscape.

With our help, major retailers are reviewing their retail strategy and reinventing themselves for this new age along six strategic axes:




In addition to our enterprise retail strategy engagements, we help retailers and brands in specific areas as follows:

Omni-Channel Retail Planning

For many retailers, the central question is How should we respond to and exploit the retail channel shift? We have more experience in this arena than any other consultancy. Omni-Channel Retail Planning.

Omni-Channel Organisation

We help retailers and brands to transform their organisational design (structures, people, culture and KPIs/incentivisation) to support the requirements of the future digital and omni-channel world. Omni-Channel Organisation.

International Retail

We develop and implement international retail store, ecommerce and omni-channel expansion plans which include: retail market planning and entry strategies, retail offer development, and retail operational planning. International Retail.

Digital Strategy for Brands

We help consumer brands optimise online and offline channels to drive engagement and ultimately higher sales, in the age of omni-channel retail. Digital Strategy for Brands.

Digital Performance Review

We audit and benchmark the digital retail offer covering customer experience (online and mobile), marketing, and omni-channel services, and then provide detailed recommendations and actionable insight in order to improve financial performance. Digital Performance Review.

Customer Journey Mapping

We help retailers and brands to understand and optimise their customer journeys to deliver an excellent experience at every touchpoint. Customer Journey Mapping.

Cost Optimisation

We draw on our unique combination of retail sector expertise to analyse and benchmark a retailer’s full range of operational costs, identifying actionable opportunities for cost optimisation. Cost Optimisation.

Please see below for retail strategy practice clients, or contact Richard Wolff at or on +44 (0)20 7961 3200 to discuss your requirements.

Contact  Richard
Retail Strategy Practice

Contact Practice Director

Richard Wolff


Richard Wolff, Javelin Group’s co-founder and COO, runs our Retail Strategy practice. He has spent many years running and advising retail businesses. Recent clients include Clarks, Mothercare, John Lewis, B&Q and Marks & Spencer. Richard has an MBA from Manchester Business School.