What is the right approach to multi-channel retail in international franchise markets?
The second decade of the 21st century is seeing a dramatic transformation in retailing driven by economic, technological and consumer change. More customer information, rising consumer expectations, new ways of shopping, increasing global competition and declining margins are just a few of the hallmarks of this transformation which is changing the competitive landscape.
In addition to our enterprise retail strategy engagements, we help retailers and brands in specific areas as follows:
For many retailers, the central question is How should we respond to and exploit the retail channel shift? We have more experience in this arena than any other consultancy. Omni-Channel Retail Planning.
We help retailers and brands to transform their organisational design (structures, people, culture and KPIs/incentivisation) to support the requirements of the future digital and omni-channel world. Omni-Channel Organisation.
We develop and implement international retail store, ecommerce and omni-channel expansion plans which include: retail market planning and entry strategies, retail offer development, and retail operational planning. International Retail.
We help consumer brands optimise online and offline channels to drive engagement and ultimately higher sales, in the age of omni-channel retail. Digital Strategy for Brands.
We audit and benchmark the digital retail offer covering customer experience (online and mobile), marketing, and omni-channel services, and then provide detailed recommendations and actionable insight in order to improve financial performance. Digital Performance Review.
We help retailers and brands to understand and optimise their customer journeys to deliver an excellent experience at every touchpoint. Customer Journey Mapping.
We draw on our unique combination of retail sector expertise to analyse and benchmark a retailer’s full range of operational costs, identifying actionable opportunities for cost optimisation. Cost Optimisation.
Please see below for retail strategy practice clients, or contact Richard Wolff at email@example.com or on +44 (0)20 7961 3200 to discuss your requirements.
We engaged Javelin Group to support a strategic review of our website experience and performance improvement analysis based on relevant benchmarking. Their proven track record experience from retail and other sectors has helped to develop a set of recommendations that we are implementing. Javelin Group immersed themselves into our business and delivered a comprehensive review of current state and future potential that could shift the dial to deliver a better digital experience for our customers. We were very happy to choose Javelin Group for this exercise and would positively recommend them to others.
Arslan Sharif, Digital Director, British Gas.
We commissioned Javelin Group to help us think through our ecommerce strategy in China. As we are in the early phase of execution it was important to develop clarity around the approach. Javelin Group was able to leverage its ecommerce expertise which combined with solid research gave us great insight in to how best to move forward with focus and confidence. We are very pleased with the outcome of this project.
Tim Heard, Senior Vice President, Caleres.
Javelin Group leveraged its global omni-channel expertise to assist Comfy in designing an omni-channel strategy that would drive value in a highly challenging macroeconomic and commercial environment. The Javelin Group team worked closely and effectively with Comfy in order to understand the nature and dynamics of the Ukrainian market. It adapted and tailored its plans to reflect the unique nature of the market and delivered a detailed set of actionable, pragmatic recommendations. We have now implemented many of their recommendations and would not hesitate to endorse them to other retailers.
Gennadii Verbylenko, Chief Executive Officer, Comfy.
Javelin Group carried out a detailed strategic review and performance improvement analysis of our online and multi-channel business and identified many high value opportunities in our online marketing, merchandising, user experience and cross-channel activities, which we then implemented. This excellent work can justifiably claim a fair share of the credit for the 88% growth that Debenhams.com then experienced over the next 12 months.
Michael Sharp, COO, Debenhams.
We hired Javelin Group to assist in developing a 2 year multi-channel roadmap which prioritised our multi-channel initiatives and created cost/benefit cases for each one. Javelin Group’s forecasts have been highly accurate and we have successfully implemented a number of key initiatives from this work. We recently retained Javelin Group to repeat the exercise for a specific part of our multi-channel programme and again, they have identified significant sales opportunities for the business. Their detailed knowledge of key benchmarks and best practice across both business and IT has been invaluable on both pieces of work.
Robyn Doyle, Head of eCommerce Strategy & Planning, Dixons Carphone.
We engaged Javelin Group to help build an omni-channel strategy for our B2B and B2C Building Material businesses in the Nordics. Javelin Group worked closely with us, understood our B2B challenges, and linked the latest ecommerce thinking to our industry. Javelin Group challenged existing strategies, and through a 360 degree approach and a very comprehensive list of projects and initiatives, we now have a real plan for how to become the omni-channel leader in our industry. We’re very happy we choose Javelin Group to help us – they proved to be true omni-channel experts.
Ole Mikael Jensen, President & CEO, DT Group.
The team and their work have been exceptional and have won the support of our entire management team. We have already commissioned more work from Javelin Group and have every intention of building a long-term working relationship with the team.
Phil Walker, Chief Marketing Officer, Gala Coral Group.
Javelin Group has worked with us on both the definition and execution of our omni-channel strategy. Javelin Group’s unique ability to define a strategic vision, while at the same time providing detailed operational recommendations, has helped ensure that the strategy permeates all levels of our organisation. The fact that Javelin Group is working for omni-channel leaders has been key in terms of business and organisation recommendations. We are pleased with our choice to have Javelin Group accompany us on our journey of omni-channel transformation.
Bertrand Jungo, CEO, Manor.
Javelin Group helped us with our international strategy, short-listing the best markets and planning the right ecommerce and multi-channel approach in each case. They helped us understand the main operational and technical requirements and the likely investment and ROI implications. This was good work by our joint team, much aided by Javelin Group’s multi-disciplinary team and approach.
Laura Wade-Gery, Executive Director of Multi-Channel eCommerce, Marks & Spencer.
We could not have found a better partner than the Javelin Group team. They were valuable in helping to develop our omni-channel retail transformation. Their collaborative approach embraced our key stakeholders from the start, and they quickly became an extension of our team. Javelin Group’s thoroughness in approach, their understanding of apparel and their global retail experience has provided rich content and insight that is having a significant impact on our business. The final deliverables, inclusive of detailed roadmaps and project charters, provided a practical pace and sequence that was in line with our business maturity and resources. I would not hesitate in working with Javelin Group again on future projects.
David Bortolussi, CEO and Kate Hann, Retail Director, Pacific Brands.
Six key strategies.
For the new age of retail.
The future of the UK grocery market.
Transforming the structure of your organisation for true omni-channel retail.
New channels and new frontiers.
Responding to and exploiting the retail channel shift.
Defining the organisational transformation required for tomorrow’s retail world.
Planning retail, ecommerce and omni-channel expansion.
Optimising online and offline channels in the age of omni-channel retail.
Improving financial performance through actionable insights.
Understanding and optimising customer journeys.
Analysing operational costs.
Richard Wolff, Javelin Group’s co-founder and COO, runs our Retail Strategy practice. He has spent many years running and advising retail businesses. Recent clients include Clarks, Mothercare, John Lewis, B&Q and Marks & Spencer. Richard has an MBA from Manchester Business School.