Locations & Analytics Practice

Shopping Venue Futures

Javelin Group assesses the commercial trading potential and optimum tenant mix for existing and planned retail-led developments (shopping centres, retail parks, factory outlets, mixed use, town centres…)

Our specialist analysts harness our deep retail sector expertise and unique insight to advise on retail-led property developments and acquisitions across Europe and the Middle-East. Our team has advised on over 220 schemes including many well-known developments such as Battersea Power Station, Bluewater, Athens Mall, Buchanan Galleries, Bullring, Cabot Circus, Highcross Leicester, Westfield Stratford, Silverburn and Galeria Pomorska.

Our strength lies in our unrivalled understanding of store retailing and its performance metrics (local market spending, catchments, trading densities, sustainable rents), and in our use of advanced analytical tools to deliver a comprehensive assessment of the commercial trading potential and optimum tenant mix for shopping centres, both planned and existing.

Our understanding of changing consumer shopping behaviour and inside knowledge of how retailers are adapting their shape of chain allows us to provide a well-informed view on what will make a successful shopping centre.

We also advise on the evolving proposition, business model and supporting technologies: the ‘future-proofed’ shopping centre.

Our expertise covers:

  • Commercial feasibility studies for new and extended retail schemes
  • Optimised category and tenant mix
  • Proactive asset strategies
  • Sales potential and sustainable rent modelling
  • Strategic rent scenario planning
  • Pre-acquisition due diligence
  • Strategic market studies
  • Marketing and promotions optimisation
  • Automated KPI reporting
  • Advanced analytics and BI tools
  • Technology strategy
  • Marketing strategy
  • Digital solutions (web and mobile)

Please see below for shopping centre strategy clients, and further reading, or contact Andrew Leung at andrew.leung@javelingroup.com or on +44 (0)20 7961 3200 to discuss your requirements.

Contact  Robin
Locations & Analytics Practice

Contact Practice Director

Robin Bevan

Director, Locations & Analytics

Robin Bevan runs our Locations & Analytics practice. He has over 25 years’ experience in retail property, including location strategies for retailers, geographic channel strategies for brands, shopping centre strategies for developers and owners, due diligence for private equity investors and commercial space planning for travel hub operators, and has wide international experience, having worked in 20 countries. Robin also leads our Ignite m-commerce initiative, which brings digital into the heart of the physical environment (e.g. shops, shopping centres, travel hubs). A PPE graduate from Oxford University, Robin contributed recently as part of the industry taskforce which published the influential Beyond Retail report for central government.