Locations & Analytics Practice

Retail Analytics

Javelin Group helps retailers to make the most of their data assets through advanced analytics – delivering actionable insight right across the retail enterprise:

  • Location planning & property: e.g. catchment analysis, sales forecasting, impact analysis, property management dashboards, store clustering, ‘car park’ report, automated ‘Valuations Office’ reporting
  • Customer insight & marketing: e.g. customer profiling and segmentation, single customer view, local marketing hot-spotting, post campaign ROI analysis, market penetration analysis, social media analytics, RFM analytics, ‘Next best action’ planning
  • Operations: e.g. advanced drivetime analytics to inform logistics, optimise salesforce boundaries, optimise field force activities, POS analysis, inventory planning, call routing, warehouse applications, KPI dashboards
  • Buying & merchandising: Detailed flow replenishment reporting, range/category/SKU-level analytics, stock availability reporting, space optimisation, price optimisation, markdown decision support, local merchandising
  • Finance & HR: e.g. automated weekly/monthly KPI reports, store sales and profit modelling, M&A analysis, rankings reports, staff performance reports, single view of the truth
  • eCommerce & multi-channel: e.g. merge online and offline performance KPIs, single customer view, blend Google Analytics with external data, AB testing, marketing campaign attribution, web content personalisation, product recommendations, KPI dashboards

To meet these requirements, we are experts in a range of market leading BI tools such as Alteryx and Tableau which take advanced data analytics right into line of business.

Please see below for retail analytics clients, or contact Carl Bradbrook at carl.bradbrook@javelingroup.com or on +44 (0)20 7961 3200 to discuss your requirements.


Contact  Robin
Locations & Analytics Practice

Contact Practice Director

Robin Bevan

Director, Locations & Analytics

Robin Bevan runs our Locations & Analytics practice. He has over 25 years’ experience in retail property, including location strategies for retailers, geographic channel strategies for brands, shopping centre strategies for developers and owners, due diligence for private equity investors and commercial space planning for travel hub operators, and has wide international experience, having worked in 20 countries. Robin also leads our Ignite m-commerce initiative, which brings digital into the heart of the physical environment (e.g. shops, shopping centres, travel hubs). A PPE graduate from Oxford University, Robin contributed recently as part of the industry taskforce which published the influential Beyond Retail report for central government.