Locations & Analytics Practice

Customer Analytics

Javelin Group helps retailers to understand their retail customers through profiling, segmentation and analytics, better than before.

Understanding customers is central to any retail location-based project or marketing campaign. By utilising various in-house data sets and industry partnerships, we can help reveal retail customers’ key characteristics and how they interact with a retail business. An integrated data solution to ensure maximum customer profitability can be delivered using a multitude of variables:

Demographics – Lifestyles – Social – Attitudes – Behavioural – Economic – Retail Spending

Data is available at the individual and household level, or aggregated to various geographic boundaries to provide deep insight to support all strategic analysis and customer understanding. We can help retailers to answer these key business questions:

Retail customer profiling and segmentation

  • What are my customers’ lifestyle/demographic characteristics?
  • How financially stable are my customers?
  • What levels of disposable income do my customers have?
  • Which customer types spend the most?
  • How frequently do different customers spend?
  • Can I better understand customer journey mapping?
  • Can I segment my customers into a manageable/actionable number of groups?

Retail customer analytics

  • How far do my customers travel to reach their preferred store?
  • What products do different customer types purchase?
  • How can I better understand basket spend?
  • How can I cross-sell new products/services to my customers?
  • How can I find more of my key customers (acquisition)?
  • How can I understand when a customer is likely to switch to a competitor (churn)?
  • What are the best channels to use to speak to my customers?
  • What strategies should be undertaken to retain customers (retention)?
  • What is the average lifetime value for my customers?
  • How can I understand the level of customer loyalty?

We also offer audits on data quality to evaluate the cleanliness of retailers’ customer data, and data insight reports to identify the key customer characteristics. Learn more about Data Quality Audits and Insight Opportunity Reports.

Please see below for customer analytics clients, or contact Robin Bevan at robin.bevan@javelingroup.com or on +44 (0)20 7961 3200 to discuss your requirements.

Contact  Robin
Locations & Analytics Practice

Contact Practice Director

Robin Bevan

Director, Locations & Analytics

Robin Bevan runs our Locations & Analytics practice. He has over 25 years’ experience in retail property, including location strategies for retailers, geographic channel strategies for brands, shopping centre strategies for developers and owners, due diligence for private equity investors and commercial space planning for travel hub operators, and has wide international experience, having worked in 20 countries. Robin also leads our Ignite m-commerce initiative, which brings digital into the heart of the physical environment (e.g. shops, shopping centres, travel hubs). A PPE graduate from Oxford University, Robin contributed recently as part of the industry taskforce which published the influential Beyond Retail report for central government.