Locations & Analytics Practice

Locations & Analytics

Javelin Group provides a scientific approach to location research and data analytics in the retail and ecommerce sectors.

Our Locations & Analytics team helps retailers and brands to optimise their store portfolios and data assets through a combination of advanced analytics and the deployment of market leading BI software tools such as Alteryx and Tableau.

We also help shopping centre and travel hub developers and owners to ‘future-proof’ their investments through a combination of strategic research, proactive asset management, advanced analytics and support in deploying the right technologies to engage customers and make the most of their data assets.

In recent years, we have delivered ‘Shape of Chain’ location strategy work to more than 210 leading retailers and more than 250 shopping centre developments. With over 25 years’ experience, our team goes well beyond the traditional scope of location analysis, combining and analysing data from a wide variety of sources (including our own proprietary insight tools) to deliver high-quality, fact-based, actionable, future-proofed evaluations of store portfolios and retail-led developments.

Please see our Locations & Analytics services below for further information.

Shape of Chain: Retailer Location Planning

Shape of Chain: Retailer Location Planning

We help retailers to optimise their ‘shape of chain’ – the strategic development and transition of store estates, informed by a deep understanding of the drivers of variable store performance and the rapid changes that are reshaping the way consumers shop.

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Retail Analytics: Intelligent Retail

Retail Analytics: Intelligent Retail

We provide advanced analytics and BI solutions to our retail, brand and property clients right across the enterprise.

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Shopping Centre Futures

Shopping Centre Futures

We advise on the viability of new schemes, due diligence to inform acquisition appraisals, and on how to optimise sales and rental revenues in existing assets through optimised tenant mix and marketing engagement in all location types. We also advise on the evolving proposition, business model and supporting technologies: the ‘future-proofed’ shopping centre.

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Travel Hub Futures

Travel Hub Futures

We assess the commercial trading potential and optimum category and tenant mix of retail and foodservice developments in major airports and rail interchanges. We also advise on the evolving travel proposition, business model and supporting technologies: the ‘future-proofed’ travel hub.

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