Winning as a digital brand: six strategies to ensure your brand delivers across the consumer journey.
We work on every element from the design of a compelling omni-channel retail customer proposition through to a clear implementation roadmap and financial plan, to ensure a comprehensive, achievable solution which addresses the key CEO and C-level questions:
We typically use our proprietary ‘wheel’ framework as the starting point for building a new omni-channel retail strategy. Our wheel has been honed on over 70+ client engagements in the last 2-3 years.
We initially spend time with our clients to understand their business, customers and competitive environment – often conducting primary customer research to deliver key insights as to how the business should develop in the future. We then step through the stages of the wheel as appropriate:
Please see below for omni-channel retail planning clients, or contact Gregory Boulanger at firstname.lastname@example.org or Yannick Franc at email@example.com or on +33 (0) 1 70 38 29 00 to discuss your requirements.
Javelin Group leveraged its global omni-channel expertise to assist Comfy in designing an omni-channel strategy that would drive value in a highly challenging macroeconomic and commercial environment. The Javelin Group team worked closely and effectively with Comfy in order to understand the nature and dynamics of the Ukrainian market. It adapted and tailored its plans to reflect the unique nature of the market and delivered a detailed set of actionable, pragmatic recommendations. We have now implemented many of their recommendations and would not hesitate to endorse them to other retailers.
Gennadii Verbylenko, Chief Executive Officer, Comfy.
We hired Javelin Group to assist in developing a 2 year multi-channel roadmap which prioritised our multi-channel initiatives and created cost/benefit cases for each one. Javelin Group’s forecasts have been highly accurate and we have successfully implemented a number of key initiatives from this work. We recently retained Javelin Group to repeat the exercise for a specific part of our multi-channel programme and again, they have identified significant sales opportunities for the business. Their detailed knowledge of key benchmarks and best practice across both business and IT has been invaluable on both pieces of work.
Robyn Doyle, Head of eCommerce Strategy & Planning, Dixons Carphone.
We engaged Javelin Group to help build an omni-channel strategy for our B2B and B2C Building Material businesses in the Nordics. Javelin Group worked closely with us, understood our B2B challenges, and linked the latest ecommerce thinking to our industry. Javelin Group challenged existing strategies, and through a 360 degree approach and a very comprehensive list of projects and initiatives, we now have a real plan for how to become the omni-channel leader in our industry. We’re very happy we choose Javelin Group to help us – they proved to be true omni-channel experts.
Ole Mikael Jensen, President & CEO, DT Group.
The team and their work have been exceptional and have won the support of our entire management team. We have already commissioned more work from Javelin Group and have every intention of building a long-term working relationship with the team.
Phil Walker, Chief Marketing Officer, Gala Coral Group.
Javelin Group has worked with us on both the definition and execution of our omni-channel strategy. Javelin Group’s unique ability to define a strategic vision, while at the same time providing detailed operational recommendations, has helped ensure that the strategy permeates all levels of our organisation. The fact that Javelin Group is working for omni-channel leaders has been key in terms of business and organisation recommendations. We are pleased with our choice to have Javelin Group accompany us on our journey of omni-channel transformation.
Bertrand Jungo, CEO, Manor.
Six key strategies.
For the new age of retail.
The future of the UK grocery market.
Transforming the structure of your organisation for true omni-channel retail.
Planning and implementing winning strategies for the new age of retail.
Understanding and optimising customer journeys.
Analysing operational costs.
Planning retail, ecommerce and omni-channel expansion.
Improving financial performance through actionable insights.
Richard Wolff, Javelin Group’s co-founder and COO, runs our Retail Strategy practice. He has spent many years running and advising retail businesses. Recent clients include Clarks, Mothercare, John Lewis, B&Q and Marks & Spencer. Richard has an MBA from Manchester Business School.