Winning as a digital brand: six strategies to ensure your brand delivers across the consumer journey.
With the influence of digital in offline sales and throughout the customer journey increasing at a relentless pace, the opportunity for brands to exploit digital channels to develop a stronger relationship with consumers, and the risk of not doing so, has never been greater or more challenging.
Javelin Group is best known for its work with retailers, but we also have a long heritage of supporting consumer brands to identify and deliver digitally-enabled change.
Our vertical retail model combines a wide spectrum of skills across all channels (stores, mobile and ecommerce), enabling us to offer end-to-end services that support brands in developing leading propositions to drive brand loyalty, engagement and ultimately higher sales.
We help brands with the following:
Drawing on our deep expertise in omni-channel retailing, we work with brands to understand the channel shift and new players in their market and from this to optimise popular missions and journeys, delivering an excellent experience for the consumer at each touch point. We address the following questions:
To compete and win as a brand in today’s omni-channel world is no longer just about gaining visibility on retailers’ store shelves. With retail growth in many developed markets being driven solely by ecommerce and a large proportion of store sales being preceded by research online, modern day brands must have a leading proposition in the channels where consumers are looking. We address the following questions:
By drawing on our skills and experience across the full retailer value chain (e.g. digital, marketing, supply chain, technology), we support brands to work effectively with retail partners to deliver a leading proposition to the end consumer. We address the following questions:
A compelling DTC proposition must be carefully considered. There must be clear brand benefits (such as enhanced reach, ownership of the consumer relationship, control of the brand experience across the end-to-end consumer journey, access to consumer data, and full control of the retained margin), a strong rationale as to why a consumer would buy direct rather than via a retailer, and sufficient consumer demand and margin to cover the operational costs involved in delivering product. We address the following questions:
Please see below for brand owner clients, or contact Gregory Boulanger at firstname.lastname@example.org or Yannick Franc at email@example.com or on +33 (0) 1 70 38 29 00 to discuss your requirements.
Six key strategies.
For the new age of retail.
The future of the UK grocery market.
Transforming the structure of your organisation for true omni-channel retail.
Planning and implementing winning strategies for the new age of retail.
Responding to and exploiting the retail channel shift.
Defining the organisational transformation required for tomorrow’s retail world.
Planning retail, ecommerce and omni-channel expansion.
Improving financial performance through actionable insights.
Understanding and optimising customer journeys.
Analysing operational costs.
Richard Wolff, Javelin Group’s co-founder and COO, runs our Retail Strategy practice. He has spent many years running and advising retail businesses. Recent clients include Clarks, Mothercare, John Lewis, B&Q and Marks & Spencer. Richard has an MBA from Manchester Business School.