Winning as a digital brand: six strategies to ensure your brand delivers across the consumer journey.
Drawing on our deep omni-channel expertise, we work with clients to understand popular customer journeys, audit how effectively customer expectations are met at each touchpoint, and propose ways to improve the experience.
We take a quantitative approach, through the use of a number of proprietary audits, to conduct analysis of current performance across all customer touchpoints. This analysis enables us to identify improvement initiatives that will enhance the customer experience, encourage customers to move seamlessly between touchpoints, and build loyalty. We then provide clients with a detailed implementation plan to ensure maximum value is realised.
Our approach is typically split into four steps:
This service line has been established in response to a growing demand from our clients for assistance in developing a model which can cater for the requirements of today’s omni-channel customer.
Please see below for customer journey mapping clients, or contact Gregory Boulanger at firstname.lastname@example.org or Yannick Franc at email@example.com or on +33 (0) 1 70 38 29 00 to discuss your requirements.
Six key strategies.
For the new age of retail.
The future of the UK grocery market.
Transforming the structure of your organisation for true omni-channel retail.
Planning and implementing winning strategies for the new age of retail.
Responding to and exploiting the retail channel shift.
Analysing operational costs.
Planning retail, ecommerce and omni-channel expansion.
Improving financial performance through actionable insights.
Richard Wolff, Javelin Group’s co-founder and COO, runs our Retail Strategy practice. He has spent many years running and advising retail businesses. Recent clients include Clarks, Mothercare, John Lewis, B&Q and Marks & Spencer. Richard has an MBA from Manchester Business School.