What is the right approach to multi-channel retail in international franchise markets?
La deuxième décennie du 21ème siècle voit une transformation drastique dans la distribution conduite par un changement de paradigme économique, technologique et de consommation. Plus d’informations client, une attente des consommateurs en hausse, de nouvelles façons de faire son shopping, une concurrence mondiale en progression et des marges en déclin ne sont que quelques symptômes caractéristiques de cette transformation qui modifie le paysage concurrentiel.
En plus de nos engagements sur la stratégie de distribution, nous aidons les distributeurs et marques sur les problématiques spécifiques suivantes :
Pour de nombreux distributeurs, la question centrale est de savoir « Comment devrions-nous répondre et exploiter le changement de canal dans la distribution » ? Nous avons plus d’expériences dans ce secteur que n’importe quel autre cabinet. Organisation d’un distributeur omni-canal.
We help retailers and brands to transform their organisational design (structures, people, culture and KPIs/incentivisation) to support the requirements of the future digital and omni-channel world. Omni-Channel Organisation.
Nous construisons des plans d’expansion omni-canaux à l’internationale qui incluent : prévisions du marché de la distribution et stratégies d’entrée, développement de l’offre, organisation opérationnelle, rôle des canaux, mode de développement,… Distribution internationale.
We help consumer brands optimise online and offline channels to drive engagement and ultimately higher sales, in the age of omni-channel retail. Digital Strategy for Brands.
Nous auditons et comparons l’offre digitale en couvrant l’expérience client (online et mobile), le marketing, les services omni-canal, et par la suite nous proposons des recommandations détaillées ainsi qu’un plan d’actions afin d’améliorer la performance financière. Amélioration de la performance digitale.
Nous aidons les distributeurs et les marques à comprendre et optimiser leurs parcours clients pour livrer une parfaite expérience à chaque point de contact. S’appuyant sur notre expertise omni-canal, nous travaillons avec des clients pour comprendre les parcours clients populaires, auditons pour comprendre comment les attentes des clients sont respectées à chaque point de contact et proposons des solutions pour améliorer l’expérience. Cartographie du parcours client.
Grâce à notre combinaison unique d’expertises dans la distribution, nous analysons et comparons l’ensemble des coûts opérationnels d’un distributeur, en identifiant des opportunités actionnables afin e les optimiser. Optimisations des coûts.
Veuillez consulter ci-dessous la liste des clients du pôle stratégie, ou contactez Gregory Boulanger via firstname.lastname@example.org ou par téléphone au +33 (0) 1 53 23 55 55 afin de discuter de vos besoins.
Following a rigorous partner selection process, Arco engaged with Javelin Group in 2016 to work with the business to define its omni-channel strategy. Javelin Group’s approach is best described as detailed, thorough and professional. The quality and experience of the individuals within their team was outstanding. Within a relatively short period of time, the team was able to collate, review and analyse a huge amount of information and data and identify the key takeaways. From this, Javelin Group helped us to define a clear omni-channel vision for the business and a strategic roadmap to help us deliver that vision. Ultimately the project team and the broader business were very happy with Javelin Group and would recommend them as a strategic partner.
Neil Jowsey, Joint MD, Arco.
We engaged Javelin Group to support a strategic review of our website experience and performance improvement analysis based on relevant benchmarking. Their proven track record experience from retail and other sectors has helped to develop a set of recommendations that we are implementing. Javelin Group immersed themselves into our business and delivered a comprehensive review of current state and future potential that could shift the dial to deliver a better digital experience for our customers. We were very happy to choose Javelin Group for this exercise and would positively recommend them to others.
Arslan Sharif, Digital Director, British Gas.
We commissioned Javelin Group to help us think through our ecommerce strategy in China. As we are in the early phase of execution it was important to develop clarity around the approach. Javelin Group was able to leverage its ecommerce expertise which combined with solid research gave us great insight in to how best to move forward with focus and confidence. We are very pleased with the outcome of this project.
Tim Heard, Senior Vice President, Caleres.
Javelin Group leveraged its global omni-channel expertise to assist Comfy in designing an omni-channel strategy that would drive value in a highly challenging macroeconomic and commercial environment. The Javelin Group team worked closely and effectively with Comfy in order to understand the nature and dynamics of the Ukrainian market. It adapted and tailored its plans to reflect the unique nature of the market and delivered a detailed set of actionable, pragmatic recommendations. We have now implemented many of their recommendations and would not hesitate to endorse them to other retailers.
Gennadii Verbylenko, Chief Executive Officer, Comfy.
Javelin Group carried out a detailed strategic review and performance improvement analysis of our online and multi-channel business and identified many high value opportunities in our online marketing, merchandising, user experience and cross-channel activities, which we then implemented. This excellent work can justifiably claim a fair share of the credit for the 88% growth that Debenhams.com then experienced over the next 12 months.
Michael Sharp, COO, Debenhams.
We hired Javelin Group to assist in developing a 2 year multi-channel roadmap which prioritised our multi-channel initiatives and created cost/benefit cases for each one. Javelin Group’s forecasts have been highly accurate and we have successfully implemented a number of key initiatives from this work. We recently retained Javelin Group to repeat the exercise for a specific part of our multi-channel programme and again, they have identified significant sales opportunities for the business. Their detailed knowledge of key benchmarks and best practice across both business and IT has been invaluable on both pieces of work.
Robyn Doyle, Head of eCommerce Strategy & Planning, Dixons Carphone.
We engaged Javelin Group to help build an omni-channel strategy for our B2B and B2C Building Material businesses in the Nordics. Javelin Group worked closely with us, understood our B2B challenges, and linked the latest ecommerce thinking to our industry. Javelin Group challenged existing strategies, and through a 360 degree approach and a very comprehensive list of projects and initiatives, we now have a real plan for how to become the omni-channel leader in our industry. We’re very happy we choose Javelin Group to help us – they proved to be true omni-channel experts.
Ole Mikael Jensen, President & CEO, DT Group.
The team and their work have been exceptional and have won the support of our entire management team. We have already commissioned more work from Javelin Group and have every intention of building a long-term working relationship with the team.
Phil Walker, Chief Marketing Officer, Gala Coral Group.
Javelin Group has worked with us on both the definition and execution of our omni-channel strategy. Javelin Group’s unique ability to define a strategic vision, while at the same time providing detailed operational recommendations, has helped ensure that the strategy permeates all levels of our organisation. The fact that Javelin Group is working for omni-channel leaders has been key in terms of business and organisation recommendations. We are pleased with our choice to have Javelin Group accompany us on our journey of omni-channel transformation.
Bertrand Jungo, CEO, Manor.
Javelin Group helped us with our international strategy, short-listing the best markets and planning the right ecommerce and multi-channel approach in each case. They helped us understand the main operational and technical requirements and the likely investment and ROI implications. This was good work by our joint team, much aided by Javelin Group’s multi-disciplinary team and approach.
Laura Wade-Gery, Executive Director of Multi-Channel eCommerce, Marks & Spencer.
We hired Javelin Group to conduct a detailed strategic review of our online grocery business, with a big focus on customer priorities. The team brought a wealth of industry knowledge and experience to the table, rapidly identifying the key problems we were facing and working collaboratively with our team to create actionable solutions with significant impact. The roadmap they created with all of the strategic recommendations has now been largely implemented with revenue and profit results ahead of our expectations. I would have no hesitation in hiring them again and would recommend them highly.
Robbie Feather, Former Online Director, Sainsbury’s.
Six key strategies.
For the new age of retail.
The future of the UK grocery market.
Transforming the structure of your organisation for true omni-channel retail.
New channels and new frontiers.
Responding to and exploiting the retail channel shift.
Defining the organisational transformation required for tomorrow’s retail world.
Planning retail, ecommerce and omni-channel expansion.
Optimising online and offline channels in the age of omni-channel retail.
Improving financial performance through actionable insights.
Understanding and optimising customer journeys.
Analysing operational costs.
Richard Wolff, Javelin Group’s co-founder and COO, runs our Retail Strategy practice. He has spent many years running and advising retail businesses. Recent clients include Clarks, Mothercare, John Lewis, B&Q and Marks & Spencer. Richard has an MBA from Manchester Business School.