What is the right approach to multi-channel retail in international franchise markets?
A l’heure où certains « brick & mortar » comme John Lewis, Dixons, Carphone et d’autres vont maintenant réaliser 50% de leur chiffre d’affaires total en ligne, nous encourageons nos clients à penser 50/50. Il faut maintenant imaginer comment – sans contrainte dans un premier temps – nos clients pourraient concevoir leur business dans un monde 50/50. L’idée qui en résulte est radicalement différente de la distribution telle qu’on la voit aujourd’hui, expliquant l’étendue de la transformation requise.
Javelin Group est reconnu pour son expertise dans ce domaine. Notre force provient de notre modèle vertical combinant (a) une attention forte sur la transformation stratégique omni-canal avec (b) un large spectre d’expertises incluant stratégie e-commerce, expérience utilisateur omni-canal, magasins, marketing digital, logistique, technologie, organisation et prévisions / modèles financiers.
Ceci nous permet de répondre à des questions auxquelles d’autres cabinets ne peuvent répondre, telles que :
Veuillez consulter ci-dessous la liste des clients en stratégie omni-canal, ou contactez Gregory Boulanger via email@example.com ou par téléphone au +33 (0) 1 53 23 55 55 pour discuter de vos besoins.
Javelin Group leveraged its global omni-channel expertise to assist Comfy in designing an omni-channel strategy that would drive value in a highly challenging macroeconomic and commercial environment. The Javelin Group team worked closely and effectively with Comfy in order to understand the nature and dynamics of the Ukrainian market. It adapted and tailored its plans to reflect the unique nature of the market and delivered a detailed set of actionable, pragmatic recommendations. We have now implemented many of their recommendations and would not hesitate to endorse them to other retailers.
Gennadii Verbylenko, Chief Executive Officer, Comfy.
We are now thrilled to offer our customers a seamless multi-channel experience across all devices, on a robust platform. We have seen a 50% improvement in site performance and an immediate uplift in sales following the launch of our new website. It has been an absolute pleasure to work with Javelin Group and we have already engaged the team for ongoing and future work.
Pieter Heij, Multi-Channel & IT Director, de Bijenkorf.
Javelin Group carried out a detailed strategic review and performance improvement analysis of our online and multi-channel business and identified many high value opportunities in our online marketing, merchandising, user experience and cross-channel activities, which we then implemented. This excellent work can justifiably claim a fair share of the credit for the 88% growth that Debenhams.com then experienced over the next 12 months.
Michael Sharp, COO, Debenhams.
We hired Javelin Group to assist in developing a 2 year multi-channel roadmap which prioritised our multi-channel initiatives and created cost/benefit cases for each one. Javelin Group’s forecasts have been highly accurate and we have successfully implemented a number of key initiatives from this work. We recently retained Javelin Group to repeat the exercise for a specific part of our multi-channel programme and again, they have identified significant sales opportunities for the business. Their detailed knowledge of key benchmarks and best practice across both business and IT has been invaluable on both pieces of work.
Robyn Doyle, Head of eCommerce Strategy & Planning, Dixons Carphone.
We engaged Javelin Group to help build an omni-channel strategy for our B2B and B2C Building Material businesses in the Nordics. Javelin Group worked closely with us, understood our B2B challenges, and linked the latest ecommerce thinking to our industry. Javelin Group challenged existing strategies, and through a 360 degree approach and a very comprehensive list of projects and initiatives, we now have a real plan for how to become the omni-channel leader in our industry. We’re very happy we choose Javelin Group to help us – they proved to be true omni-channel experts.
Ole Mikael Jensen, President & CEO, DT Group.
The team and their work have been exceptional and have won the support of our entire management team. We have already commissioned more work from Javelin Group and have every intention of building a long-term working relationship with the team.
Phil Walker, Chief Marketing Officer, Gala Coral Group.
We are extremely proud of our new mobile commerce website and the exceptional user experience it offers our customers. Javelin Group has again successfully delivered a challenging project, and it was a pleasure to work with the team.
Tony Preedy, Marketing Director, Lakeland.
Just a quick note to thank everyone at Javelin Group for what’s been achieved with our new website. We’ve been consistently impressed with how efficiently and professionally the project has been run, and how smooth the launch process was. Most importantly of course we’re delighted with the website itself, and the feedback from customers and our staff has been very positive. I know your team has been working extremely hard to make this happen. It’s a pleasure to work with a partner who are so invested in the success of the project, and everyone concerned deserves great credit for a job well done. I look forward to future projects with Javelin Group.
Richard Weaver, eCommerce Director, Majestic Wine.
Javelin Group has worked with us on both the definition and execution of our omni-channel strategy. Javelin Group’s unique ability to define a strategic vision, while at the same time providing detailed operational recommendations, has helped ensure that the strategy permeates all levels of our organisation. The fact that Javelin Group is working for omni-channel leaders has been key in terms of business and organisation recommendations. We are pleased with our choice to have Javelin Group accompany us on our journey of omni-channel transformation.
Bertrand Jungo, CEO, Manor.
For the new age of retail.
The future of the UK grocery market.
Transforming the structure of your organisation for true omni-channel retail.
New channels and new frontiers.
Planning and implementing winning strategies for the new age of retail.
Responding to and exploiting the retail channel shift.
Improving financial performance through actionable insights.
Developing 3-5 year technology roadmaps to support strategy.
Assessing store performance and roll-out potential.
Selecting the right ecommerce platform and technologies.
Richard Wolff, Javelin Group’s co-founder and COO, runs our Retail Strategy practice. He has spent many years running and advising retail businesses. Recent clients include Clarks, Mothercare, John Lewis, B&Q and Marks & Spencer. Richard has an MBA from Manchester Business School.