How can travel retail improve the passenger experience?
Ignite is a unique platform for contextual mobile marketing and payments, which integrates proven technologies in geo-location, message optimisation and mobile payment to deliver much higher ROI than traditional promotional methods (including paid search/SEM).
Ignite is suitable for retailers, shopping centre owners, town centre managers, travel hub operators, event destinations and many others. For example, a retailer or shopping centre owner can use Ignite to engage customers:
The platform combines five key features to deliver a comprehensive market leading solution:
Shopping venue rankings.
UK shopping venue annual rankings.
For the new age of retail.
Survivors and casualties in the fight for the high street.
Retail industry trade research.
Assessing store performance and roll-out potential.
Assessing commercial trading potential for retail-led developments.
Advising on airport retail developments and travel termini.
Providing advanced analytics and BI solutions.
Providing market leading Business Intelligence software.
Providing proprietary data sets to inform location planning decisions.
Robin Bevan runs our Locations & Analytics practice. He has over 25 years’ experience in retail property, including location strategies for retailers, geographic channel strategies for brands, shopping centre strategies for developers and owners, due diligence for private equity investors and commercial space planning for travel hub operators, and has wide international experience, having worked in 20 countries. Robin also leads our Ignite m-commerce initiative, which brings digital into the heart of the physical environment (e.g. shops, shopping centres, travel hubs). A PPE graduate from Oxford University, Robin contributed recently as part of the industry taskforce which published the influential Beyond Retail report for central government.