Case Study


Integration of a Product Information Management (PIM) solution.

Integration of a Product Information Management (PIM) solution for Halfords.

With an extensive and evolving product inventory, Halfords required a solution to manage product data and to help its customers make informed, confident choices about products.


Halfords engaged Javelin Group to integrate a PIM solution into its existing ecommerce platform and search solution.


Javelin Group selected the Informatica PIM solution which provides Halfords with a consistent, centralised tool for storing and distributing all key customer-facing product data and enables product attributes to be linked to the search functionality. Javelin Group’s solution helps Halfords to add new products to the website more quickly, reducing the time to market. The new website functionality allows customers to easily navigate the site, benefiting from richer and more detailed product information, thereby improving the overall customer experience.

We are delighted with our new PIM solution and the enhanced customer experience it provides across our web, mobile and tablet sites. Javelin Group has been central to the delivery of this project, from their expertise in technology strategy to experience in development. It has been a pleasure to work with the Javelin Group team on this project.
Clive West, Digital Director, Halfords.

Find out more about Javelin Group’s Product Information Management service line.

Contact  Fraser

Contact Practice Director

Fraser Davidson

CTO & Director, Systems Integration

Fraser Davidson is our CTO and runs our Systems Integration practice, which develops world-class ecommerce websites and solutions for retailers across the globe. Prior to joining Javelin Group, Fraser spent over 20 years at IBM working across most solution areas and industry segments. In 2001 Fraser was appointed to the IBM senior leadership team for northern Europe, where he held a number of executive positions including Director of the Retail & Distribution Industry and Vice President of IBM’s Software Business.