Case Study

Gala Coral

Omni-channel retail review and strategy.

Gala Coral

Omni-channel retail review and strategy for Gala Coral.

Project

Against a backdrop of the rapid shift in gaming and gambling from physical outlets to online, Gala Coral engaged Javelin Group to review and redefine the omni-channel and online proposition.

Process

Customer needs were captured through an extensive programme of customer research, database analysis and competitor benchmarking.

Outputs

“A very clear strategy for our business, which has won the support of our entire management team.”

Benefits

A clear strategic roadmap is now being implemented with Javelin Group’s help.

The team and their work have been exceptional and have won the support of our entire management team. We have already commissioned more work from Javelin Group and have every intention of building a long-term working relationship with them.
Phil Walker, Chief Marketing Officer, Gala Coral Group.

www.galacoral.co.uk

Find out more about Javelin Group’s Omni-Channel Retail Planning service line.

Contact  Richard

Contact Practice Director

Richard Wolff

COO

Richard Wolff, Javelin Group’s co-founder and COO, runs our Retail Strategy practice. He has spent many years running and advising retail businesses. Recent clients include Clarks, Mothercare, John Lewis, B&Q and Marks & Spencer. Richard has an MBA from Manchester Business School.