Contact Practice Director

Robin Bevan
Director of Locations & Analytics

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    Robin Bevan discusses location planning
    and data analytics at Javelin Group

Shopping Centre Strategy

We assess the commercial trading potential and optimum tenant mix for existing and planned shopping centres.

Our retail shopping centre specialists harness Javelin Group’s deep retail sector expertise and unique insight, to advise on retail property developments and acquisitions across Europe. Our team has advised on over 220 schemes including many well-known developments such as Bluewater, Athens Mall, Buchanan Galleries, Bullring, Cabot Circus, Highcross Leicester, Westfield Stratford, Silverburn and Galeria Pomorska.

Our strength lies in our unrivalled understanding of store retailing and its performance metrics (local market spending, catchments, trading densities, sustainable rents), and in our use of robust analytical tools to deliver a comprehensive assessment of the commercial trading potential and optimum tenant mix for shopping centres, both planned and existing.

Javelin Group’s understanding of changing consumer shopping behaviour and inside knowledge of how retailers are adapting their shape of chain allows us to provide a well-informed view on what will make a successful shopping centre.

Our expertise covers:

  • Commercial feasibility studies for new and extended schemes
  • Optimised category and tenant mix and marketing strategy
  • Proactive asset strategies
  • Sales potential and sustainable rents
  • Pre-acquisition due diligence
  • Strategic market studies
  • Marketing and promotions optimisation

Please contact Robin Bevan or call +44 (0)20 7961 3200 to discuss your requirements.

Case Study
The Grosvenor Liverpool Fund

Liverpool ONE shopping centre assessment

  • Background: Liverpool ONE opened in 2008 and is a mixed-use development in the heart of Liverpool city centre.
  • Project: The Grosvenor Liverpool Fund engaged Javelin Group to provide an assessment of Liverpool ONE shopping centre.
  • Outputs: Javelin Group provided The Grosvenor Liverpool Fund with real insight into how retailers operate, catchment profiling and the impact Liverpool ONE has had on regional shopping patterns since its opening in 2008.
  • Benefits: Javelin Group’s work has played an important role in “helping us understand the scheme’s potential, and has highlighted some immediate and tangible areas for us to tackle to improve our delivery further.”
"Javelin Group’s first three years of involvement have exceeded our expectations for the assignment. We have extended our relationship by another three years and are looking forward to working with Javelin Group in making Liverpool ONE the No.1 shopping destination in the North West."

Miles Dunnett, Head of Asset Management, Grosvenor Fund Management.


"Javelin Group has been providing Quintain with quality research to validate key elements of the Wembley Re-generation project since 2008. The most significant of these is London Designer Outlet (LDO) where they have provided estimates for trading potential and, in so doing, assisted with securing key occupiers. The team at Javelin Group has worked on a number of other retail research initiatives in an efficient and flexible way - they also represent good value for money! We are currently working with Javelin Group to help define future phases of potential retail development in Wembley."

Phil Cottingham, Managing Director, Quintain Estates.

"Javelin Group helped us to understand the trading potential of a number of target tenants at Whitefriars. Armed with this information we were able to enter discussions with target tenants with a better understanding of the realistic level of rent that the retailers could pay. Javelin Group provided us and our agents with the necessary research-based catchment statistics benchmarking Canterbury against a selection of comparable ‘cathedral’ cities. This information helped us communicate a positive story about Canterbury and Whitefriars to target tenants and helped ensure that we had successful discussions."

Jason Boyce, Senior Portfolio Manager, Henderson Global Investors.

"I asked Javelin Group to assess the viability of a new project in Spain, a market that was new to me and therefore presented some unknown risks. The team not only executed the work quickly, in depth and professionally but uncovered information that some internationally renowned property consultants had missed. The report was concise and well presented and in summary Javelin Group exceeded my expectations."

Stuart Cunliffe, former European Retail Investment, British Land.

"Javelin Group was engaged to help Resolution understand the trading potential of an extension at one of its assets in Poland – Galeria Pomorska in Bydgoszcz. Their depth of knowledge of the Polish market and the local Bydgoszcz offer was impressive and their advice has helped our decision-making process enormously. I have engaged in the past with most of the main research houses and I would rate Javelin Group at the top of the group."

Shane Scott, Partner, Resolution Property.

"Javelin Group provided us with a valuable alternative evaluation of this prestigious new scheme’s trading potential and the level of rent retailers could afford to pay. We deliberately wanted an outside opinion of which international tenants to target and Javelin Group’s work successfully identified a wider universe of tenants than had previously been put forward. Although a new territory for them, Javelin Group quickly brought themselves up to speed in understanding the retail landscape and consumers in Istanbul, and delivered a valuable and robust piece of research."

Irem Yucel Kaymak, Commercial Manager, Zorlu Properties Ltd.

"Javelin Group's work helps Hammerson to make key strategic decisions across both our existing shopping centre portfolio and future developments by providing objective and realistic research support. Javelin Group helps us define the key parameters of schemes - their catchment, optimum scale of development, tenant strategy, sales potential and sustainable rents. Their input adds real value. We have no hesitation in recommending them."

Lawrence Hutchings, former Managing Director UK Retail, Hammerson.

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