Shopping Centre Strategy

Assessment of the commercial trading potential and optimum tenant mix for existing and planned shopping centres.

Our retail shopping centre specialists harness Javelin Group's deep retail sector expertise and unique insight to advise on retail-led property developments across Europe. Our team has advised on over 150 schemes including many well-known developments such as Bluewater, Athens Mall, Buchanan Galleries, Bullring, Cabot Circus, Highcross Leicester, Westfield Stratford, Silverburn and Galeria Pomorska.

Our strength lies in our unrivalled understanding of store retailing and its performance metrics (local market spending, catchments, trading densities, sustainable rents), and in our use of robust analytical tools to deliver a comprehensive assessment of the commercial trading potential and optimum tenant mix for shopping centres, both planned and existing.

  • Commercial feasibility of new and extended schemes
  • Optimised tenant mix and marketing strategy
  • Proactive asset strategies
  • Sales potential and sustainable rents
  • Pre-acquisition due diligence
  • Strategic market studies

Please contact Robin Bevan or call +44 (0)20 7961 3200 to discuss your requirements.


Clients

"Javelin Group helped us to understand the trading potential of a number of target tenants at Whitefriars. Armed with this information we were able to enter discussions with target tenants with a better understanding of the realistic level of rent that the retailers could pay. Javelin Group provided us and our agents with the necessary research-based catchment statistics benchmarking Canterbury against a selection of comparable ‘cathedral’ cities. This information helped us communicate a positive story about Canterbury and Whitefriars to target tenants and helped ensure that we had successful discussions."

Jason Boyce, Senior Portfolio Manager, Henderson Global Investors.


"I asked Javelin Group to assess the viability of a new project in Spain, a market that was new to me and therefore presented some unknown risks. The team not only executed the work quickly, in depth and professionally but uncovered information that some internationally renowned property consultants had missed. The report was concise and well presented and in summary Javelin Group exceeded my expectations."

Stuart Cunliffe, European Retail Investment, British Land.


"Javelin Group was engaged to help Resolution understand the trading potential of an extension at one of its assets in Poland – Galeria Pomorska in Bydgoszcz. Their depth of knowledge of the Polish market and the local Bydgoszcz offer was impressive and their advice has helped our decision-making process enormously. I have engaged in the past with most of the main research houses and I would rate Javelin Group at the top of the group."

Shane Scott, Partner, Resolution Property.


"We approached Javelin Group with 2 tasks: 1) To pin-point the top stores in a catchment area and 2) To assess what types of people shopped in that catchment area. The work that came back exceeded our expectations. Maps, customer profiling and easy to understand explanations ensured that we got the listing that we wanted. The team realised that we had a very limited knowledge of how to undergo the task ourselves and so took a thorough and proactive approach to providing us their work. The work was of a very impressive quality. The Tesco buyer was impressed that a small company, such as ourselves, could have such insight. High quality work that is easy to understand in a short timescale, with flexibility to make amendments at the last moment really can’t be beaten.”

Mark Salter, Head of Business Development/Channel Manager Retail, The One Brand.


"Javelin Group has worked very closely with me and the marketing and leasing teams in helping us understand Eden’s incredibly strong catchment and shopper profile and use this information to help guide the marketing strategy and persuade target tenants to come to Eden.Over the two year period of Javelin Group’s involvement, we have been able to see and track a marked increase in the number of target Eden shoppers not only over the Peak (Christmas) shopping period but during Off-Peak summer trading. The team at Javelin Group has been very flexible and responsive to all requests and it’s been a pleasure to work with them."

Fiona Wight, Retail Asset Manager, Motcomb Estates Ltd.


"Javelin Group has provided The Grosvenor Liverpool Fund with real insight into how retailers operate, and the impact Liverpool ONE has had on regional shopping patterns since its opening in 2008. Their work has played an important role in helping us understand the scheme’s potential, and has highlighted some immediate and tangible areas for us to tackle to improve our delivery further. Their first three years of involvement have exceeded our expectations for the assignment. We have extended our relationship by another three years and are looking forward to working with Javelin Group in making Liverpool ONE the No.1 shopping destination in the North West."

Miles Dunnett, Head of Asset Management, Grosvenor Fund Management.


"Javelin Group's work helps Hammerson to make key strategic decisions across both our existing shopping centre portfolio and future developments by providing objective and realistic research support. Javelin Group helps us define the key parameters of schemes - their catchment, optimum scale of development, tenant strategy, sales potential and sustainable rents. Their input adds real value. We have no hesitation in recommending them."

Lawrence Hutchings, Managing Director UK Retail, Hammerson.

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